Market Research Supervisor

1 week ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Công Ty TNHH Pernod Ricard Việt Nam Full time

Mô tả công việc:

(Mức lương:
Thỏa thuận)

Position:
Market Research Supervisor

Direct Supervisor:
Brand Advocacy Manager

Direct Report:
MR Leaders

A/ JOB SUMMARY

Manage and successfully operate the on-ground execution of the market research (MR) department.

The MR Supervisor will have the responsibility of ensuring the entire promoter system from the successful implementation of the entire companies marketing activation and promotions to the recruitment, training, retention and motivation of MR employees across strategic international brands (SIB), Seagram's Brands and RTD.

B/ KEY ACCOUNTABILITIES

Managing and leading all MR Leaders across the South region:

  • Build and retain a south region MR team with right people, right mindset and right skills
  • Assist to build up full working process for whole MR team, from MR Leader to Senior MRs to each MR member
  • Supervise MR Leaders following full working process from MR recruitment, training/on the job coaching, on field supervision and performance evaluation
  • Understand where relevant MR sales target and allocate to each MR Leaders in location
  • Motivate MR team to achieve (and over deliver) monthly target through bimonthly/monthly meeting review with all MR Leaders
  • Guide good coordination between ASM/Sales Supervisors and MR Leaders with solid rationale and effective communication regarding MR placement in outlets, trade program executions, weekly and monthly sales review to achieve MR target
  • Ensure effective working plan and travel agenda from all MR Leaders
  • Ensure the effective implementation of the promotions, product demonstration and events
  • Ensure the well organized and delivered direct demonstration of the products to the consumers
  • Coordinate with the Ontrade, Offtrade and Marketing teams to conduct and supervise the relevant promotions and events to achieve the Company's targets and desired results.
  • Drive sales and build up brand equity
  • Ensure the personal image (uniform, interaction) and decorum are maintained at the highest level to full represent the products and the company
  • Take insight from trade and consumers and make recommendations of sales and marketing campaigns that could driver better results.

Reporting, data collection and customer relations:

  • Conduct accurate reporting to the Brand Advocacy Manager about the revenues and depletions from the assigned zones, on weekly/ monthly/ quarterly/ annually basis.
  • Ensure ontime and accurate reports from MR Leaders: monthly MR sales volume, working shifts and outlet performance report for MR's monthly performance evaluation
  • Ensure ontime and accurate report of market intelligence information (consumer data collection / competitors information / outlet information / promotions etc.) whenever required
  • Supervise the collection of all feedbacks on the products, promotions, services
  • Build up and maintain an intimate working relationship with the customers
  • Collect required information on the potential customers
  • Organize tasks and inspect the existing processes and develop the most effective internal procedures to sustain good customer services
  • Implement and develop the cost-saving initiatives
  • Establish the initiatives and improve the work process to enhance the efficiency of the job.
  • Manage and exploit the company's asset in the most costsaving manner.
  • Training and documenting MR profile
  • Lead training sessions for MR with MR Leaders
  • Prepare MR's training materials
  • Give instructions to MR Leaders and Senior MRs as need arise on field
  • Be a problem solver and a role model for MR Leaders, Senior MRs MR, especially in urgent situations
  • Ensure all MR profiles are documented timely and accurately following full working process

Chức vụ:
Nhân Viên/Chuyên Viên

Hình thức làm việc:
Toàn thời gian

Quyền lợi được hưởng:

Competitive salary according to personal experience and ability
Insurance for employees
Dynamic and fast growing company

Yêu cầu bằng cấp (tối thiểu): Đại Học

Yêu cầu công việc:

Education & Experience

  • University graduate majoring in Business Administration
  • At least 3 years of experience in wine, beer, beverage or FMCG.
  • Communicative English
  • Proficient in office computing
Functional & Leadership Competencies

  • Excellent and effective communication skills, problem solving, interpersonal and analytical skills
  • Cando attitude, resultoriented, proactive mindset, resilient/can work under high pressure
  • Be a team leader with high teamwork spirit
  • Willing to travel around HCM and other cities/provinces
  • Willing to work at casual dining outlets in the evening
  • Willing to work extra hours if required

Yêu cầu giới tính:
Nam/Nữ

Ngành nghề:
Kinh Doanh/Bán Hàng,Nghiên Cứu Thị Trường,Phát Triển Thị Trường

Đại Học
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