Strategic Marketing Manager

1 month ago


Thành phố Hồ Chí Minh, Vietnam CÔNG TY CỔ PHẦN TRUYỀN THÔNG NK CENTRAL Full time

**Mô tả công việc**:
(Mức lương: 20 - 25 triệu VNĐ)
Role Overview:
Key Responsibilities:
Strategic Planning: (50%)
- Create long-term marketing plans and launch strategies for the organization’s products and services.
- Develop targeted marketing plans and campaigns to achieve business objectives.
- Identify and analyze current and future market trends and developments.
- Present concept and idea

Campaign Management: (20%)
- Oversee the planning, execution, and performance evaluation of marketing campaigns.
- Develop specific marketing strategies for product launches, promotions, and distribution.
- Analyze campaign performance and optimize strategies based on data insights.

Brand and Performance Management: (10%)
- Develop strategies to improve marketing performance, including pricing and segmentation strategies.
- Strengthen and maintain brand positioning in the market through effective messaging and advertising strategies.
- Manage marketing budgets and advertising expenditures to maximize ROI.

Team Leadership: (10%)
- Supervise marketing staff, ensuring all objectives are met and fostering a collaborative environment.

Provide guidance and support for team members' professional development.

**Chức vụ**: Trưởng nhóm/Trưởng phòng

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:

- Competitive salary and performance-based bonuses.
- Health insurance, retirement benefits, and wellness programs.
- Professional development opportunities and career growth within a dynamic, fast-paced environment.
- Collaborative and creative work environment with the opportunity to work on top-tier brand campaigns.

**Yêu cầu bằng cấp (tối thiểu)**: Trung cấp - Nghề

**Yêu cầu công việc**:

- Experience:

- 5+ years of experience in account management or strategic planning, preferably in an integrated marketing communications (IMC) or advertising agency environment.
- Proven experience managing large-scale, multi-channel campaigns (digital, TV, print, sponsorships, PR, etc.).
- Skills:

- Strong strategic thinking and problem-solving abilities.
- Excellent communication and client management skills, with the ability to build strong relationships.
- Ability to lead cross-functional teams and work under pressure to meet deadlines.
- In-depth knowledge of consumer insights, brand positioning, and market trends.
- Proficiency in using analytics tools and platforms to track campaign performance (e.g., Google Analytics, Facebook Insights, etc.).
- Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field. MBA or other advanced degrees are a plus.

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Marketing,Offline Marketing (Báo/Đài/Truyền Hình),Truyền Thông/Báo Chí,Truyền Thông/PR/Quảng Cáo

Trung cấp - Nghề
Không yêu cầu



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