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Brand Manager

1 month ago

Ho Chi Minh City, Vietnam Takeda Pharmaceutical Full time

**J**ob Summary**:

- The Brand Manager will be responsible for formulating and implementing the strategic direction and action plan for the sustainable growth and success of the Hematology, Immunology, and Oncology portfolio.
- The Brand Manager will develop an action plan to leverage the organization's capabilities to launch new products, grow market share and revenue, build a high-performance team, and create a "best in class" business across multiple metrics.

**Key & Responsibilities & Accountabilities**:
**Functional** _(primary job responsibilities)_
- Develop the annual marketing plan, including strategy and marketing message, and align with regional plans where appropriate.
- Define growth opportunities for all brands by channel.
- Ensure the successful identification, planning, and launch of new products and post-launch activities, as well as new business opportunities.
- Develop and implement a promotional plan, including field force aids, promotional literature/videos/materials, ad campaigns/PR, and assess outcomes of promotional campaigns.
- Manage the product life cycle, including new products, line extensions, and new indications.
- Formulate and effectively communicate product launch plans and ensure implementation.
- Develop comprehensive product training manuals and deliver product training to the field force as required.
- Conduct fieldwork with representatives on a monthly basis.

**Managerial Contribution to Strategy and Objectives**
- Formulate marketing strategies with a market and competitor-based rationale in line with global strategies.
- Develop a promotional plan based on strategy and work cohesively with the field force team to achieve desired results.

**Organization Cost/Budget Control**
- Allocate and manage expense budget mix to marketing activities.
- Monitor A&P budget performance.
- Accurately forecast stocks to avoid stock write-off and overstocking.
- Review and maintain product profitability & ASP.

**Qualification/**Attributes**:

- Undergraduate degree in Science/Applied Science/Business and preferably with Marketing knowledge.
- 3 -5 years of field experience in the pharmaceutical industry and 2 -3 years of marketing experience.
- Excellent written and verbal presentation skills.
- Strategic orientation and customer focus.
- Able to analyze complex scientific data in the context of the pharmaceutical industry.
- Strong business partnering, teamwork, and influential skills.
- Agile, independent, and innovative with a high level of initiative and innovation required for new product launch preparations.
- Building Strategic Working Relationships, Communication, Customer Focus, Planning and Organizing

**Locations**:
Ho Chi Minh City, Vietnam

**Worker Type**:
Employee

**Worker Sub-Type**:
Regular

**Time Type**:
Full time