Medical Representative
6 months ago
**MAIN RESPONSIBILITIES**
- Understand the market and category opportunities within territory to identify opportunities for market share growth at the customer/account level.
- Maintain strong, current nutrition, scientific, and medical knowledge to support selling and educating about Abbott products.
- Execute on account plans that grow market share based on these opportunities, in alignment with the territory strategy.
- Educate HCPs on the importance of nutrition on patient quality of life, and the role of Abbott’s products in increasing quality nutrition, through effective detailing conversations.
- Conduct consultative selling dialogues with HCPs to secure commitment to recommend Abbott products as the brand of choice.
- Uncover the needs and priorities of individual HCPs to customize the positioning of Abbott products, and the benefits to the patient of choosing the Abbott brand.
- Build a story about the Abbott product to demonstrate how the product meets the needs of the HCP, and highlights the benefits of choosing the Abbott brand.
- Anticipate and manage HCP objections to recommending Abbott products. Gain HCP agreement to recommend Abbott products to patients requiring nutritional support.
- Measure progress against account objectives, per the account plan, and take action to ensure targets are met on a monthly and quarterly basis.
- Collaborate with PGs to support patient education regarding nutrition and Abbott brands, to influence patient choice of nutrition products. Meet key KPIs and targets as assigned by the Sales Manager.
- Develop and maintain strong relationships with HCPs throughout the customer account, at different levels of responsibility and influence.
- Leverage existing HCP relations
**EXPERIENCE REQUIRED**
- Experience in Pharmacy
- Degree in Pharmacy or Medicine
- Sales ability
- Strategic account management
- Excellent communication skills
- Organization and planning skill
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