Influencer Marketing
7 months ago
**Mô tả công việc (Job Description)**
- Xây dựng kế hoạch, triển khai hoạt động, quản lý dự án và báo cáo các chiến dịch marketing thông qua kênh người nổi tiếng và người có ảnh hưởng./ Develop plan, implement activities, manage project & reporting of marketing campaigns through celebrity & influencer’s channels
- Sử dụng các công cụ phân tích để theo dõi sự thành công của sự kiện, hiệu suất của chiến dịch tiếp thị kỹ thuật số và số liệu tương tác trên mạng xã hội./ Utilize analytics tools to track event success, digital marketing campaign performance, and social media engagement metrics.
- Hợp tác chặt chẽ với các nhóm bán hàng, sản phẩm để đảm bảo các chiến lược tiếp thị gắn kết hỗ trợ các mục tiêu bán hàng và định vị sản phẩm./ Work closely with the sales, product teams to ensure cohesive marketing strategies that support sales objectives and product positioning.
- Cộng tác với KOL để phát triển và phổ biến nội dung, tận dụng kiến thức chuyên môn và tầm ảnh hưởng của họ để nâng cao uy tín và phạm vi tiếp cận của thương hiệu./ Collaborate with KOLs to develop and disseminate content, leveraging their expertise and influence to enhance brand credibility and reach.
- Viết nội dung, cập nhật thông tin trên nền tảng, kênh mạng xã hội và thương mại điện tử của công ty như: Alibaba; E-commerce; website; Facebook, Instagram, Youtube./ Write content, and update information on the company's platforms, social networking and ecommerce channels: Alibaba; E-commerce; website; Facebook, Instagram,Youtube.
- Tóm tắt và quản lý quy trình làm việc trực tiếp với Influencers để đảm bảo đầu ra đúng tiến độ và chất lượng như mong đợi/ Brief and manage direct working process with Influencers to make sure getting output on time with quality as expected
- Luôn có nhiều ý tưởng, kế hoạch dự phòng để theo kịp xu hướng trên mạng xã hội./ Always has many ideas, back-up plan to follow the trends on social media
**Yêu cầu kỹ năng (Requirement Skills)**
- Ngôn ngữ: Thành thạo Tiếng Anh 4 kỹ năng (Nghe, nói, đọc, viết)./ Proficient in English across all four skills: listening, speaking, reading, and writing.
- Tốt nghiệp Đại học / Cao đẳng chuyên ngành Marketing, Báo chí, Truyền thông, hoặc lĩnh vực liên quan./ Graduated from University/College majoring in Marketing, Journalism, Communications, or related field
- Tốt nghiệp Đại học và có ít nhất 1 năm kinh nghiệm trong lĩnh vực influencers marketing và B2C /Graduated from University and have at least 1 years experienced in influencers marketing and B2C.
- Sáng tạo, chủ động cập nhật xu hướng, kiến thức trên mạng xã hội, Influencer & mạng xã hội./ Creative, proactive in updating trends and knowledge in social media, influencers & social networking.
**Quyền lợi (Benefit)**
- Có cơ hội thăng tiến trong công việc./ Opportunities for promotion.
- Được hưởng chế độ nghỉ phép, lễ tết, hiếu, hỉ, sinh nhật và tham gia các hoạt động tập thể, được tham gia các chương trình du lịch theo quy định của Công ty./ Enjoy leave, holidays, filial piety, weddings, birthdays and participate in group activities, and participate in travel programs according to the Company's regulations.
- Được hưởng đầy đủ gói bảo hiểm y tế, an sinh xã hội và các phúc lợi khác do công ty cung cấp theo chính sách của công ty./ Full access to a comprehensive package of health insurance, social security, and other company-provided benefits in accordance with company policies.
Loại hình công việc: Toàn thời gian
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