Marketing and Sales Manager, Healthcare

8 months ago

Ho Chi Minh City, Vietnam Aloha Consulting Group Full time

Develop comprehensive marketing and sales strategies aligned with the hospitals goals and objectives. Identify target markets and segments, and create plans to reach them effectively.
- Manage the hospitals brand image and ensure consistent messaging across various channels. Develop and maintain brand guidelines, including logo usage, tone of voice, and visual identity.
- Oversee advertising campaigns and promotional activities to raise awareness about the hospitals services. This may involve utilizing print, digital, social media, and other marketing channels to reach the target audience effectively.
- Conduct market research and analysis to identify trends, competitor activities, and patient preferences. Use the insights gained to refine marketing strategies and stay ahead of the competition.
- Cultivate relationships with physicians, medical professionals, community organizations, and potential referral sources. Collaborate with internal departments to ensure a coordinated approach to patient acquisition and retention.
- Develop and manage the marketing and sales budget, ensuring efficient allocation of resources. Monitor expenses and evaluate the return on investment (ROI) of marketing initiatives.
- Utilize data analytics tools to measure the effectiveness of marketing campaigns and sales efforts. Provide regular reports and insights to hospital leadership, highlighting key performance indicators (KPIs) and areas for improvement.

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