Public Relation Manager
4 days ago
Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
- PR relations & network
- Planning and supervising execution
- Inter-functions collaboration
- Composing and editing
- People management"
Job Accountability: _/ Phạm vi công việc_
1.Business Impact
- Lead and strengthen PVA's reputation by solid media relation through effective integrated communication campaigns.
2.Planning and execution
- Implement media relation strategy and plan to achieve best possible PR values within given budget and guidelines.
- Plan and control effective PR plan to achieve the expected Return on Investment (ROI).
- Well co-ordinate with other internal and external stakeholders.
Job Responsibilities _/ Phạm vi công việc_
- Develop sound PR strategies, execution, content and media plans.
- Manage and deliver press releases, articles, TV features and other PR formats
- Establish and maintain the PR networking through media briefing and informal gathering to strengthen relationship and raise appropriate PR activities and enable diversified and innovative PR format.
- Leverage media partnership and promote success PVA stories through Executive interviews, GAD Companion editorial news and articles.
- Amplifying marketing & promotion campaign (PVA's customers excellence journey, Companion)
- Managing agency to control information flow by regular news feeding to PVA's share of voice and create influence as market leader in the industry.
- Crisis management (traditional & online channels).
- Arranging PR training to ensure clear understanding of corporate guidelines in respect of media management and handling media enquiries.
- Oversee media monitoring and assembling of PR campaign reports with to-the-point and actionable insights.
- Budget control to ensure efficiency and earned media.
Job Requirements / Yêu cầu
Qualification:
- College or above (Cao Đẳng trở lên). Direct industry experience is not a must however basic understanding about life insurance and financial services is required or else we will extend longer probation period for out-of-industry experience.
Experiences & Competencies:
- Exhibit a deep interest and experience in environmental, social, governance, sustainability and corporate responsibility.
- Exceptional organizational, time management and leadership skills.
- Strong written and verbal communication skills in VIE & ENG, including ability to express complex ideas simply and demonstrated ability to make connections between seemingly unrelated concepts.
- Must demonstrate self-motivation and the ability to work well independently.
- The ability to respond effectively to changing demands.
- Working with a Growth Mindset: learning by doing, and from failure.
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