Ua Lead
2 weeks ago
1. RESPONSIBILITIES & KEY JOB DUTIES
- Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV, and ROI (A/B testing, targeting, creative performance, marketing messages, etc.)
- Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data.
- Generate detailed spending, and performance reports and be able to translate the data into the reports into actionable insights to present to internal stakeholders.
- Collaborate and work effectively with multiple internal teams (creative design, marketing, product).
- Stay up to date on the latest industry trends, and emerging marketing platforms and be capable of building strong relationships with them, especially with international mobile advertising networks
2. EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES
Knowledge
- Definition of metrics and their relationship in analyzing digital ad campaigns
- Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift,...)
- Fundamental concepts of Marketing & Business
- Experience in creative production or marketing idea pitching
- Fundamental concepts of ASO
**Skills**:
- Good at mathematics
- Fluent in English (daily interactions with international partners)
- Advanced Excel skills
- Experience in setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.
- Experience in using marketing tools
- Experience in using project management tools & framework
- Experience in using tools to analyze data
Ability
- Logic & analytical thinking
- Self-learning skill
- Manage to deliver results in a timely manner
- Creative and independent in problem-solving
Attitude
- Data-driven mindset
- Carefulness and detail-oriented
- Optimize and automation mindset
- Passionate in the gaming industry and digital marketing
- Highly self-motivation and self-management
III. WHY YOU’LL LOVE WORKING HERE
- Great facility to work. You will have a MacBook and extra high-definition screens
- Premium health insurance package and annual medical check-up
- Sponsorship for training courses
- Interesting activities: gyM/Fitness club at work, English club, corporate social responsibility events...
- With regular discussions, you will have a lot of opportunities to learn from experts in their fields
- Annual bonus and project bonus
- International opportunity to expose and grow
- At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology
- Full labor insurance (social, health, unemployed)
- Annual leave 12 days / sick leave 2 days / remote work 12 days
- Free food & drinks, kitchen at work, PlayStation after work
- Friday evening party, happy hour, team activities, and awesome parties
IV. FURTHER INFORMATION
- Working hours: from Monday to Friday (8:30 -18:00)
- Address: Olympus Building, 40A Lam Son, Ward 2, Tan Binh District, Ho Chi Minh city.
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