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Corporate Social Marketing Intern

4 months ago

Ho Chi Minh City, Vietnam L'Oreal Full time

**KEY ACCOUNTABILITIES**:

- SOCIAL/ INFLUENCER MARKETING
- 1. Support Corporate Social Manager in social influencer marketing governance: paid influencer spending tracking, paid influencers’ profile assessment, competitor activities watch, influencer campaign audit for excellence in execution.
- 2. Collect and analyze TikTok trends to provide engaging weekly newsletter for brands to timely adapt to social & livestream contents.
- 3. Work with external vendors/ platforms for exploring potential partnership opportunity to scale up brand presence and visibility on social.

INFLUENCER COMMERCE
- 1. Support Assistant Influencer Community Manager to scale up L’Oréal’s Influencer Commerce Program by collecting potential Influencer contacts, preparing invitation template and related content.
- 2. Coordinate with brand teams to collect brand and product communications materials to update with social sellers to build strong engagement with L’Oréal’s social sellers.

CONSUMER CARE
- 1. Support Corporate Social Manager in advocacy marketing, with focus on consumer care excellence: perform weekly and monthly care audit with implications to improve brand advocacy status

LIVESTREAM
- 1. Collaborate with internal stakeholders to comprehend their livestream needs in order to assist in enhancing the livestream experience.
- 2. Collaborate with livestream champion to create monthly livestream reports, analyze performance, and provide recommendations based on meticulously gathered data.

**REQUIREMENTS**:

- 1. Social media lover & trend enthusiast: has the love for social media content & ability to stay updated with current social trends. Love TikTok contents is a huge plus.
- 2. Presentation and content production skills: ability to create guidelines, templates, short videos, visualization and demonstration.
- 3. Logical and critical thinking: ability to synthesize marketing data to form strategic insights.
- 4. Good communication skills and teamwork: ability to work with multiple stakeholders, to influence and work as a team.
- 5. Determined and entrepreneurial: ability to start from scratch & willing to test and learn.
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