Marketing Communications Manager, Stt

1 month ago

Thành phố Hồ Chí Minh, Vietnam VNG Full time

ST Telemedia Global Data Centres (STT GDC) is one of the fastest-growing data centre providers globally, headquartered in Singapore. Since 2014, the company has grown rapidly organically and through investments in market-leading businesses such as GDS and VIRTUS Data Centres, with over 170 data centres across nine markets.

Led by an experienced team, STT GDC brings together colocation facilities built to most stringent industry standards, together with scalable end-to-end data centre solutions, connectivity, support services, and cloud infrastructure solutions. Expanding our global platform and providing data centre solutions with flexible commercial terms are our strategic priority, in enabling our customers a greater access worldwide and ease of deployment.

STT GDC recently entered into a strategic partnership with VNG to develop a new data centre operating platform in Ho Chi Minh, Vietnam. The partnership marks the continuing expansion of STT GDC’s data centre footprint globally, particularly in Asia.

The Marketing & Communications Manager will lead a locally relevant, digitally enabled marketing approach to engage a well-defined audience through thoughtful, targeted messaging, content, and experiences. In this pivotal role, you will work closely with our local leadership and sales teams to foster meaningful connections based on trust and relevance, delivering valuable outcomes for our customers, STT GDC, and wider industry associations and influencers.

The Marketing & Communications Manager will focus on lines of business, IT, and data centre operations personas, driving awareness, building relationships, and challenging perceptions of STT GDC and the data centre industry. Your efforts will not only positively impact the sales pipeline and revenue but also position us as a leader in innovation and reliability.

**Key Responsibilities**:

- Drive the marketing + communications plan in collaboration with team members, contributing overall brand-building efforts.
- Partner with local leadership and sales teams, being accountable for increasing the relevance of the STT GDC brand (thought leadership) and accelerating the sales pipeline through demand nurturing and in-person event engagements.
- Implement a focused media relations strategy, leveraging global content and localising it as required to optimise market fit, while also creating original content to strengthen local efforts.
- Understand and confidently articulate the value that STT GDC delivers for our customers in relation to macro trends, industry forces and regulations, enabling you to identify the right channels and stories that will aid understanding and influence.
- Identify and evaluate third-party event platforms for opportunities in brand and thought leadership sponsorships.
- Plan and execute local events to engage target market segments and prospects, ensuring consistent branding and messaging. Identify key industry bodies, media and third parties to partner with, or join, extending our scale, reach and influence to position STT GDC as an industry and thought leader.
- Engage with partner organisation/s on joint go-to-market (GTM) plans where applicable.
- Collaborate closely with the wider marketing organisation in delivering brand and digital marketing campaigns.
- Monitor an analyse market trends and competitive landscape to inform strategy and adjust tactics as necessary.
- Develop and maintain metrics to evaluate the effectiveness of marketing initiatives, providing insights for continuous improvement.
- Support the creation of engaging content for various platforms, including blogs, social media, and presentations, to enhance brand visibility and thought leadership.

**Yêu cầu**:

- A passion for building trusted relationships with sales and business stakeholders, coupled with excellent communication and collaboration skills across multiple teams, a strong understanding of our business, and a data-driven mindset to make a meaningful impact, with proficiency in both Vietnamese and English languages.
- Proven strategic thinking and problem-solving skills, enabling you to develop innovative marketing approaches that drive results.
- At least 5-8+ years of experience in developing and running successful programmes in technology or adjacent industries, targeting specific industry sectors and/or senior executive audiences with a precision-focused approach rather than a scale-focused one.
- Proven experience in B2B marketing with a focus on delivering tailored solutions and engaging content to technology and business audiences, driving customer engagement and sales.
- Ability to operate in a dynamic environment, thriving in a fast-moving, high-growth organisation
- Solid understanding and practical implementation of marketing strategies, including demand nurturing, account-based marketing, and collaborations with third party partners and industry associations.
- Competency in modern marketing tools and best practices, with t

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