Media Executive
2 weeks ago
Hồ Chí Minh
Ngày hết hạn: 30-04-2025
Kinh nghiệm:
- 1-3 năm
Cấp bậc:
- Chuyên viên
Bằng cấp:
- Đại học
Hình thức:
- Toàn thời gian
Mô tả công việc:
- Campaign Management: Set up and manage digital media campaigns across multiple platforms (Google Ads, Meta, TikTok, Zalo, etc.), ensuring alignment with marketing objectives.
- Platform Expertise: Understand how different objectives function across paid ad platforms to optimize campaign performance.
- Performance Analysis: Analyze campaign reports, identify key insights, and provide recommendations to improve effectiveness.
- Optimization & Strategy: Continuously test and refine targeting, bidding, and creative strategies to enhance campaign results.
- Budget Management: Monitor ad spend to ensure efficient allocation of resources and maximize returns.
- Collaboration: Work closely with creative, content, and data teams to align media strategies with business goals.
- Trend Monitoring: Stay updated on industry trends, new platform features, and best practices to ensure innovative and competitive
- Xem thêm..
Yêu cầu công việc:
- Bachelor's degree in Marketing, Business, or a related field.
- 1-3 years of experience in digital media buying, paid ads management, or performance marketing.
- Strong analytical skills with experience in campaign reporting and data interpretation.
- Proficiency in Google Ads, Meta Ads Manager, and other digital ad platforms.
- Ability to manage multiple campaigns and adapt strategies based on performance insights.
- Excellent communication and problem-solving skills.
COMPENTENCIES
- Ability to analyze campaign data, identify trends, and optimize performance.
- Strong KPI measurement and budget allocation skills.
- Deep understanding of Google Ads, Meta Ads, TikTok Ads, and Zalo Ads.
- Knowledge of different campaign objectives and bidding strategies.
- Strong organizational skills to manage multiple campaigns efficiently.
- Ability to adjust strategies based on data insights and business goals.
- Innovative approach to A/B testing and campaign optimization.
- Quick thinking to resolve campaign performance issues.
- Strong teamwork skills to coordinate with creative, content, and data teams.
- Ability to present insights and recommendations clearly.
- Staying updated on platform changes, new ad formats, and industry trends.
- Understanding user behavior shifts and adapting strategies accordingly
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