Digital Manager
5 months ago
**DIGITAL MANAGER (Social media & digital focused) - VIETNAM**
At AstraZeneca we believe in the potential of our people and that you’ll develop beyond what you thought possible. We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us.
Our ambition is to be pioneering in the healthcare industry in identifying suitable technology to help patients.
Asia Area Commercial consists of markets in Asia such as India, Korea, Taiwan, Singapore, Malaysia, Thailand, Philippines, Indonesia, and Vietnam. We have a total of about 3,400 employees and a revenue of close to 1.000M USD. Asia Area is a dynamic, collaborative, and fast-growing business.
**About AstraZeneca and AstraZeneca Vietnam**:
**AstraZeneca**:
AstraZeneca is a global, innovation-driven biopharmaceutical business that focuses on the discovery, development, and commercialization of prescription medicines for some of the world's most serious diseases. AstraZeneca is one of only a handful of pure-play biopharmaceutical companies to span the entire value chain of medicine from discovery, early
- and late-stage development to manufacturing and distribution, and the global commercialization of primary care, specialty care-led and specialty care medicines that transform lives. Our primary focus is on three key areas of healthcare: Cardiovascular and Metabolic disease (CVMD); Oncology; and Respiratory, Inflammation, and Autoimmunity (RIA). We are also active in the Infection, Neuroscience, and Gastrointestinal (ING) disease areas.
**AstraZeneca Vietnam**:
As a Foreign Invested Enterprise with over 550 members, AstraZeneca is investing into Vietnam 310 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities.
Over the last three decades accompanying Vietnam’s sustainable development, AstraZeneca has run several impactful programs in collaboration with the Government, Ministry of Health, and healthcare partners to promote disease awareness, prevention, and early detection. In recent years, AstraZeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19, and advancement of cancer treatment and disease awareness. The company has also been recognized amongst Vietnam’s Top 100 Best Places to Work (2018 - 2022) with various other industry awards from BritCham, EuroCham, and government agencies.
**Role background**:
At AstraZeneca, our IT organization is pushing the boundaries of technology to enable the digitization and transformation of the business. In Commercial IT, we have been given the mandate to own and deliver digital, so the role is a Digital Innovation role more than an IT. We are passionate about smoothing the Patient and HCP journey through Digital Innovation and supporting the growth of the business through impactful launches, field efficiency and digital/multi-channel capabilities - all founded on deep partnerships with our business colleagues. AstraZeneca already have a broad pallet of digital capabilities for customer engagement, and this role will be essential in the execution and success of digital campaigns embedded in the brand plans
**Typical Accountabilities**:
- Collaborate with the Head of IT and Brand Managers to build the brand digital strategies and support their execution.
- Modernize the generation of content and the development of digital assets according to standard methodologies, internally or in collaboration with vendors
- Coordinate with Brand Managers and approved vendors for creation and promotion of webcast / webinars, and ensure the distribution of its recording
- Contribute to the proactive identification of opportunities/partnerships for innovative solutions to Patient, HCP and internal customer issues/challenges, support their deployment and adoption
- Deliver and communicate Digital analytics and insights to brand teams
- Investigate the digital behavior of HCPs and patients, study internal Marketing and Medical materials to develop a deep understanding of our customers unmet needs, our treatments and business objectives
- Establish efficient processes and educational resources to empower Brand Teams to adopt Digital as a second nature, focusing on customer experience, channel-mix, digital technologies and analytics
**Education, Qualifications, Skills and Experience**:
**Essential**
- Comes from a Digital Marketing Background and understand business challenges and how digital can help overcome them
- Proficient in content marketing and copywriting
- Experienced in web design, UX and code is a big plus
- Entrepreneur mindset with excellent business awareness and understanding
- Excellent team-working skills (especially in a culturally diverse, demanding environment) a
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