Product Manager

3 days ago

Thành phố Hồ Chí Minh, Vietnam B. Braun Medical Inc. Full time

Job Description

You’re an important part of our future. Hopefully, we're also a part of your future At B. Braun, we protect and improve the health of people worldwide. You support this vision, bringing expertise and sharing innovation, efficiency and sustainability as values. That’s why we would like to keep developing our company with you. Keeping your future in mind, we’re making a joint contribution to health care worldwide, with trust, transparency and appreciation. That's Sharing Expertise.
- Product Manager (Renal Care)

**Company**:B.Braun Vietnam Co. Ltd.

**Job Posting Location**:VN-Ho Chi Minh 10 Tan Trao St

**Functional Area**:Marketing

**Working Model**:Onsite

**Requisition ID**:2048

You’re an important part of our future. Hopefully, we're also a part of yours At B. Braun, we protect and improve the health of people worldwide. This is also our vision for sales. Because you recognize potential, hold constructive discussions and are familiar with people and figures, we would like to strengthen our business with you in the long term. In doing so, we promote entrepreneurial spirit, courage, fairness and openness. That’s how we build long-term relationships. That's Sharing Expertise.

B. Braun Vietnam, a subsidiary of B. Braun Melsungen AG Group - one of the world's leading manufacturers of medical devices and pharmaceutical products and services - now operates one of the largest medical complex in Vietnam and has become a prestigious trademark in Vietnam healthcare market. With more than 1,400 employees nationwide, we develop high quality “made in Vietnam” products, especially our infusion solutions, dialysis solutions and plastic medical instruments have widely been used and appreciated in international and domestic markets. Every service provided by B. Braun Vietnam incorporates the entirety of our knowledge and skills, the company's deep understanding of users' needs and extensive expertise.

Our mission is to PROTECT and IMPROVE the health of people around the world. Let’s become a part of the B. Braun family and share your expertise.

**Job Purpose**:
The Product Manager - Renal Care will assume a key role in developing and promoting B. Braun Avitum's products (inlcuding but not limited to Hemodialysis concentrates/ machines, consumables...) in different customer segmentations and business models. The incumbent will build and implement tactical plan to drive the performance of Renal Care business in terms of revenue, profitability and market share.

**Tasks & Responsibility**:
**1. Define the product strategy and roadmap in alignment with company goals. (30%)**

1.1) Develop product positioning plan
1.2) Evaluate competitive products and develop response actions
1.3) Monitor and measure MKT campaigns or launched products and feed learnings back into MKT activities/ product development process

1.4) Work with stakeholders to understand and document customer needs and translate them into product requirements
1.5) Produce MKT materials (Brochure/Catalogue/detailing Aid/ Symposia Highlight)
1.6) Work with regional and gloabl team on strategic issues experience
1.7) Manage the product backlog and prioritize the features based on business and customer impact
1.8) Understand competitor then propose price strategy to ensure high profit

**2. Lead cross-functional teams in the product branding/development process & improve forecast accuracy; Excellent execution in management key account mapping; Materials development (35%)**

2.1) Lead & excellent execution holistic engagement plan for Key accounts mapping (Renal Care centers)
2.2) Operationalize a tactical plan for a cross-functional team: Deliver key message, campaign implementation, tracking record performance, run event & logistic with high quality...
2.3) Conduct training, role-play to enhance detailing call quality to sales team. Do Key visual/Detailing Aid/ Product introduction master slide based on customer behavior analysis.

2.4) Update and share to the team and relevant department for new concept/new campaign/new materials update...
2.5) Conduct product presentations and demonstrations to key stakeholders and customers
2.6) Closely monitor & work with Sales team also quickly catchup the market trend to ensure forecast accuracy
2.7) Closely work with Regulatory team to ensure registration timeline (new product launching)

**3. Ensure revenue and customer satisfaction goals are met while adhering to financial and time constraints (30%)**

3.1) Keep updated of clinical research and treatment trends to understand the gap of unmeet need to provide ideal concept of communication story
3.2) Build closely relationship with KOLs to get their strong endorsement
3.2) Coordinate with CPL, CPM to continuously improve the quality of operations through receive feedbacks, surveys our solutions (product, technical service, event logistic)

**4. Others (5%)**

Other tasks as assigned from time to time by direct manager and/or higher management

**Qualif

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