Brand Safety

3 days ago

Thành phố Hồ Chí Minh, Vietnam Unilever Full time

**Reports To**:
Vietnam Media Head

**Location**:
VN

**Direct Reports**:
Extended media agency

**Key** Responsibilities** / Focus Areas**

**KPI’s and Dimensions**

Drive Brand Safety Management:

- Implement comprehensive brand safety standards (Global Unilever standard DEN and Vietnam Local Law), monitor ad placements to ensure brand messages appear in safe contexts, and leverage brand safety tools and technologies under the coordinate with 3rd party (Media agency).
- Keep abreast of the latest trends, technologies, and regulations related to brand safety in digital advertising (i.e (e.g., keyword blocking, domain whitelisting/blacklisting) to filter placements and protect brand integrity.
- Data Analysis and Reporting: Analyze performance data to assess the effectiveness of brand safety measures and report findings to stakeholders, making recommendations for improvements.
- Crisis Management: Develop and execute a crisis management plan to address potential brand safety breaches, including communication strategies and remediation steps.
- Provide training and resources to internal teams on brand safety best practices and the importance of maintaining a safe advertising environment.
- Collaborate with government partners to develop and implement campaigns that align with public safety initiatives and promote clean content.
- Cross-Functional Collaboration: Work closely with internal teams to ensure cohesive messaging and effective campaign execution on government partnership initiatives and brand safety.
- Stakeholder Communication: Maintain open lines of communication with internal and external stakeholders regarding brand safety initiatives and concerns. By focusing on these responsibilities, the Brand Safety & Media Operation Manager can effectively safeguard their brand in the complex landscape of programmatic media.

Drive efficiencies through rigour and relationships:

- Engage directly with external media owners to deliver the very best value for Unilever across all levers - price (annual deals, budget complexities, sponsorship deals), innovation, and best practice.
- Lead the external media agenda and will include relationships throughout the industry both with traditional media players eg ITV/ Star / Canal and digital players eg: Facebook, Google, Amazon
- Lead the ‘One Unilever’ country activities, including investment across Business Units within that country to negotiate best commercial rates and JBPs with Media Vendors
- Management of media agencies with core elements of media trading and contractual delivery, third-party audits, and management of resource and capability review.
- Delivery of media efficiencies and savings
- Quality of Cross-functional collaborations
- Quality Stakeholder management at a senior leadership level

**Key Interfaces**
- Media agency
- Media partners
- Finance
- Brand teams
- CMI

**Key Skills & Experience**
- Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
- 3 - 5 Years of experience in media management, campaign execution, or related roles, preferably with experience in government partnerships, media buying/ trading is an advantage.
- Proficient in media planning and buying tools, as well as analytics platforms.
- Excellent analytical skills with the ability to interpret data and generate actionable insights & campaign optimization.
- Advertising/Media budget management experience
- Strong organizational skills and attention to detail, with the ability to manage multiple tasks and meet deadlines.
- Strong understanding of brand safety principles and clean content standards.
- Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
- Strong negotiation skills with a proven track record of achieving favorable media rates and added value.
- Experience in handling complex stakeholders across matrixed organisations

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