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Account Director

4 months ago

Ho Chi Minh City, Vietnam Ogilvy Full time

Ogilvy
- Ho Chi Minh City, Vietnam
- Job Posted Date: 04/11/2024

**About Ogilvy**:

- Ogilvy has been the “teaching hospital” for brands since the company was founded by David Ogilvy in 1948. We continue that brand-building legacy today through Borderless Creativity - operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Consulting, Advertising, Experience, Public Relations and Health work fluidly across 131 offices in 93 countries._
- Ogilvy has been operating in Vietnam for over 25 years and has played a leading role in helping to shape the marketing communications industry in Vietnam today. We remain committed to continuing this legacy and are on a mission to help create the next generation of hybrid and fluid modern-marketing talent by making Ogilvy the “Best Place to Work” in Vietnam for GenZ by 2025._

**About the Role**:
The Account Director has a key role in maintaining the client’s stability and influences their potential growth. The Account Director is responsible for maintaining strong client relationships and for the output of excellent marketing/advertising (online and offline) activities and creative strategies.The Account Director must use his/her experience and discipline to drive constant improvement. The job scope covers: Client service, development of customer insights based on data, development of communication strategies and campaign plans, supervision of campaign executions, project management, quality controls, and reporting.

**Key Responsibilities**:
Client Management
- With the line manager, responsible for ensuring Client satisfaction and handling strategic issues or problem resolution of one-to-one marketing issues
- Develop a comprehensive understanding of the marketplace and our Client’s business including various media and distribution channels
- Proactive engagement with client to improve existing services, in order to drive profitable Client relationships
- Be accountable for the security of our Client’s business
- Manage and ensure quality of our services to Clients
- Management and handling of key client briefs, projects and requests, including the refinement of the above
- Typical day-to-day management of clients and their requests including presentations, documentation, client activity administration, etc.
- Key person supervising the excellence of projects; effectively manage and interpret client feedback; guide/lead team to implement projects smoothly and effectively
- Support line manager in developing initiatives for new business or extending existing business
- Financial control of billings and 3rd party costs
- Write/proofread major communications materials including executive internal memos, executive speeches, Q&A, sensitive topic statements, pitch docs or press releases
- Cultivate high-level contacts within business and industry relations
- Lead major offline activities/events and overall quality control

Strategy
- Provide account planning and strategic support to key Clients
- Provide Clients counsel in the development of successful customer management strategies
- Lead the team to write communication plan/PR plan
- Understand industry/market trends and the success factors critical to the organization’s long-term sustainability and competitiveness
- Modify proposals based on changing business conditions

Creative Leadership
- Drive the right Client briefs for internal stakeholders, mainly strategy, creative and delivery teams
- Take ownership of the quality of creative responses in conjunction with ACD/CD
- Ensure creative team motivation and working processes
- Oversee project briefings (both written & actual briefing) & client approval
- Provide creative judgement where possible

Leadership & People Management
- Develop working relationships with Account Managers and Executives to ensure that once briefed the campaign/project moves forward smoothly
- Be the first stop in resolving problems raised by Account Managers and Executive
- Work with BD/GAD to project future account team personnel requirements and overcome any existing issues
- Take responsibility for management and motivation of account team members to allow them to achieve maximum potential
- Abide by the WPP code of business conduct

**Requirements**:

- 8+ years of experience in communications or related field; industry experience preferred
- General knowledge of IMC campaign planning and online-to-offline (O2O) consumer journey mapping for brands. Ideation generating for building a brand through the shopper journey at offline, retail, and activation is a must.
- Previous experiences and knowledge in working with alcohol, beer and tobacco brands in the past would be added advantage.
- Demonstrated team-leading experience
- Excellent writing skills, strong presentation capabilities
- Strong verbal and presentation skills with the ability to speak knowledgably with high level executives internally and with Clients
- Detail-oriented, org