Senior Manager Brand Activation

1 month ago


Ho Chi Minh City, Ho Chi Minh, Vietnam adidas Full time

Purpose/ Mission:



- Plan, execute, monitor brand/ marketing calendar at country level, taking proper actions as required to deliver both business and brand equity objectives.

- Act as the country's "brand ambassador" across points of contact with all the stakeholders, including consumers.

Accountabilities:

A - Functional

1. Brand

    • Local brand P/L shared responsibility (incl. MaEx deployment and monitoring)
    • One point contact to marketing subjects presenting for the CM and SEA
    • Implement global / SEA brand strategy at country level
    • Implement local brand and sports marketing activation programs (yearly marketing plan)
    • Implement, evaluate, and feedback results of Brand communication of area plans: ATL, BTL, PR, SM, Digital marketing
    • Implement and monitor marketing communication processes monitoring and 360 executions
    • Implement and monitor all communication tools across channels in close alignment with Area SEA (e.g. Account campaigns, generic POS, advertising, event concepts and graphics)
    • Local market research when / if applicable (consumer focus)
    • Build & manage Entertainers & Influencers Marketing
    • Management of relationships with teams / athletes e.g AR community, Local

2. Category: Implement Integrated Marketing Brand Efforts

    • Manage the category Sales / Brand targets for the country as per SEA guidelines in terms of net sales, margins, sell through, stock turn, market share, Brand equity SP/SS
    • Align the category forecasting process in co-operation with the local Sales, local planning, in line with SEA team to ensure country needs and parameters for delivery of SP / SS targets are met.
    • Align and synchronize specific market needs with area direction for Price / standard margin delivery.
    • Implement integrated marketing packages at market level (end to end responsibility). Inclusive of product / communications / sell in and sell through parameters.
    • Monitoring and feedback of campaign impact.
    • Deliver market specific tactical product packages aligned with the area category marketing team to achieve top-line and margin targets.

3. GTM / Sell In: Support sell-in and key account pre-line meetings

    • Lead and manage country GTM process in conjunction with the EM/SEA's one.
    • Drive optimal implementation of areas such as Range architecture /product collections/hype product allocations / package buys across channels
    • Assist Sales in pre-line meetings by aligning relevant range offer and providing sell though enhancing solutions
    • Rationalize key account needs and provide feedback and recommendation to area for courses of action.
    • Monitor regularly compliance to the set range distribution channel guidelines
    • Ensure delivery of category product range internally and externally across the entire channels.
    • Drive shelf space acquisition and new business development opportunities with sales teams.

B - People

    • Develop & nurture an effective marketing team in country in conjunction with EM/SEA
    • Ensure motivation and functional effectiveness of the team that will allow brand adidas to achieve it objectives
    • Conduct periodic performance standards and giving inputs / recommendations to develop talents pull for the brand and organization.

C - Operations

    • Actively participating in the operational and strategic decision-making process in country
    • Ensuring the operational needs of company are met (i.e. that business critical processes are in place and working)
    • Liaise with local agencies and ensure execution of all SEA aligned brand concepts in country and within given budget purview.
    • Protecting interests and assets of company
    • Building and developing the local team
    • Actively support the development plans of other departments and promote cross department co-operation.

Professional background/ Experience:



Functional: Minimum 5 years experience in managerial seniority role heading up a similar structure with an MNC

Industry: Preferably in apparel/fashion/ shoes/Cosmetics industries which are similar trading model of adidas.

Cultural: Ability to work in an international environment, good with people, outgoing personality, leadership by example. People Management

Exposure: Sports, fashion, product & communication experience.

Education:

BA as min education level. Prefer University degree in Marketing/Economics


IT:



  1. Outlook: Advanced
  2. Word: Advanced
  3. Excel: Advanced
  4. PowerPoint: Advanced
  5. Working knowledge of size/color style software package is desirable

Language skills:

English: Advanced



  • Brand Specialist

    3 months ago


    Ho Chi Minh City, Ho Chi Minh, Vietnam Suntory Global Spirits Full time

    What makes this a great opportunity?Role Responsibilities Support and contribute to development brand positioning & development of local strategies, align with brand vision and target customer demographics in Vietnam Collaborate with Commercial Lead / Trade Marketing in each market to drive execution of marketing initiatives aligned to brand and market...

  • Senior Product Manager

    2 months ago


    Ho Chi Minh City, Ho Chi Minh, Vietnam Adecco Vietnam Full time

    Responsibilities: Strategy & Management:Create strategic marketing plan – Develop, implement, and analyze marketing and communication plans, including promotional calendars and programs, new product development and introductions and other projects for ETC/OTC/consumer health division - both direct to consumers and healthcare professionals (i.e.:...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam Hegka Vietnam Full time

    About the RoleHegka Vietnam is seeking a seasoned professional to lead our Fulfillment team as a Senior Consultant Lead. As a key member of our recruitment team, you will be responsible for growing and managing a team of Recruitment Consultants to meet our clients' hiring needs and delivering exceptional results.Key ResponsibilitiesTeam Management: Lead a...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam Click and Connect Online Limited Full time

    Job Title: Senior Wealth Manager, VietnamCompany: Click and Connect Online LimitedLocation: Remote Working OptionAbout Us:Click and Connect Online Limited is a leading financial advisory firm with a global presence. We specialize in providing comprehensive wealth management solutions to high-net-worth individuals and families.Job Description:Role OverviewWe...

  • Country Sales Manager

    2 months ago


    Ho Chi Minh City, Ho Chi Minh, Vietnam Adecco Vietnam Full time

    Responsibilities: Develop and execute the local business strategy aligned with company's global objectives, focusing on growth, market expansion, and revenue generation. Lead and manage all aspects of the local branch, including sales, marketing, operations, and customer relations.Build and nurture relationships with key stakeholders including influencers,...

  • Product Manager

    2 months ago


    Ho Chi Minh City, Ho Chi Minh, Vietnam Shiseido Full time

    1. Job purpose:Product Manager is responsible for translating business and brand marketing objectives to developing effective marketing strategies for product portfolio that meets consumer needs and preferences, drives growth for brand, contribute to expanding the product's market coverage & maximize market share for business. 2. Responsibilities: Translate...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam adidas Full time

    PURPOSE:Develop and implement sustainable social compliance activities that follow adidas' Social & Environmental Affairs (SEA) Standards in the respective region. This includes the execution of SEA policies, projects and work programs for the suppliers, auditing, engagements with internal and external stakeholders, and effective target setting and reporting...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam adidas Full time

    PURPOSE A key player in Global Sourcing in driving Sourcing's vision to be the Most Agile, Most Competitive, Most Digitalized & Cleanest Supply Base in the industry. Drive for development, commercialization, product integrity, manufacturability, Create to Value (CTV), performance to target FOB of assigned projects / category(ies).KEY RESPONSIBILITIES Manage...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam Cartrack Full time

    About CartrackCartrack is a global leader in mobility solutions, specializing in real-time data analytics, fleet management, and vehicle tracking. With over 2.3 million active subscribers across more than 23 countries, our mission is to drive efficiency and connectivity for vehicle fleets worldwide, making transportation smarter and more sustainable.We...

  • Senior Consultant

    1 month ago


    Ho Chi Minh City, Ho Chi Minh, Vietnam Deloitte SEA Full time

    Are you ready to unleash your potential? At Deloitte, our purpose is to make an impact that matters for our clients, our people, and the communities we serve. We believe we have a responsibility to be a force for good, and WorldImpact is our portfolio of initiatives focused on making a tangible impact on society's biggest challenges and creating a better...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam BASF SE Full time

    We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future. We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress. Not only your performance but also your personality matter to us, regardless of gender, age,...

  • Country Manager

    3 days ago


    Ho Chi Minh City, Ho Chi Minh, Vietnam People Profilers Vietnam Full time

    Job Title: Country ManagerAbout the Role:We are seeking a highly experienced and skilled Country Manager to lead our business operations in Vietnam. As a key member of our team, you will be responsible for developing and executing a comprehensive business strategy to drive product and service growth and market expansion.Key Responsibilities:Business...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam Independent Resourcing Consultancy Ltd Full time

    Job DescriptionJob Title: Senior Financial AdvisorJob Summary:We are seeking an experienced and certified Senior Financial Advisor to join our team at Independent Resourcing Consultancy Ltd. As a Senior Financial Advisor, you will be responsible for providing expert financial advice to clients, aiding them in realizing their financial objectives and...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam Adecco Vietnam Full time

    Responsibilities: Investment Development:Identify and develop projects with immediate and future opportunities for rooftop solar solutions under power purchase agreements (PPA), and other initiatives to decarbonize the energy supply.Continuously seek and cultivate new business relationships with key decision makers in the Commercial & Industrial (C&I)...

  • Manager – Accounting

    3 months ago


    Ho Chi Minh City, Ho Chi Minh, Vietnam Mazars Asia Full time

    Manager – Accounting & Outsourcing Solutions (CPA Qualification) Our Accounting & outsourcing department in Ho Chi Minh City is looking for experienced candidates to join our team as Accounting Outsourcing Manager. Mazars Vietnam is an international Audit, Accounting, Tax and Advisory services company present in Vietnam since 1994. We focus on providing...

  • Tax Manager

    3 months ago


    Ho Chi Minh City, Ho Chi Minh, Vietnam Mazars Asia Full time

    About this positionTAX MANAGERAdvisory servicesMazars Vietnam is an international Audit, Accounting, Tax and Advisory services company present in Vietnam since 1994. We focus on providing value-added financial consulting services which aim at creating a strong competitive advantage for our clients in a rapidly changing environment.Join the 47,000+ audit and...

  • Senior Tax Consultant

    3 months ago


    Ho Chi Minh City, Ho Chi Minh, Vietnam Mazars Asia Full time

    About this position Senior Tax Consultant Ho Chi Minh office Mazars Vietnam is an international Audit, Accounting, Tax and Advisory services company present in Vietnam since 1994. We focus on providing value-added financial consulting services which aim at creating a strong competitive advantage for our clients in a rapidly changing environment with now more...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam adidas Full time

    Purpose & Overall Relevance for the Organization:Support the respective Sportwear FTW Creation Hub or Category, working with a team of Product Creation professionals to deliver against the stated seasonal objectives and longer term aspirations for Sportswear Footwear. Key Responsibilities: Work closely with the Senior Manager of Product Creation and...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam NetViet HRS Full time ₫20,000,000 - ₫23,000,000 per month

    Senior Employee Relation/C&B Specialist (7 Month)Description: Responsible for managing and registering social insurance.Participate in data administration within the HR system.Assist with monthly time attendance checks for payroll processing.Handle end-of-year awards and events (e.g., most valuable person award, annual awards, new employee welcomes, DE&I...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam British Council Full time

    We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas,...