Senior Manager Brand Activation
1 month ago
Purpose/ Mission:
- Plan, execute, monitor brand/ marketing calendar at country level, taking proper actions as required to deliver both business and brand equity objectives.
- Act as the country's "brand ambassador" across points of contact with all the stakeholders, including consumers.
Accountabilities:
A - Functional
1. Brand
- Local brand P/L shared responsibility (incl. MaEx deployment and monitoring)
- One point contact to marketing subjects presenting for the CM and SEA
- Implement global / SEA brand strategy at country level
- Implement local brand and sports marketing activation programs (yearly marketing plan)
- Implement, evaluate, and feedback results of Brand communication of area plans: ATL, BTL, PR, SM, Digital marketing
- Implement and monitor marketing communication processes monitoring and 360 executions
- Implement and monitor all communication tools across channels in close alignment with Area SEA (e.g. Account campaigns, generic POS, advertising, event concepts and graphics)
- Local market research when / if applicable (consumer focus)
- Build & manage Entertainers & Influencers Marketing
- Management of relationships with teams / athletes e.g AR community, Local
2. Category: Implement Integrated Marketing Brand Efforts
- Manage the category Sales / Brand targets for the country as per SEA guidelines in terms of net sales, margins, sell through, stock turn, market share, Brand equity SP/SS
- Align the category forecasting process in co-operation with the local Sales, local planning, in line with SEA team to ensure country needs and parameters for delivery of SP / SS targets are met.
- Align and synchronize specific market needs with area direction for Price / standard margin delivery.
- Implement integrated marketing packages at market level (end to end responsibility). Inclusive of product / communications / sell in and sell through parameters.
- Monitoring and feedback of campaign impact.
- Deliver market specific tactical product packages aligned with the area category marketing team to achieve top-line and margin targets.
3. GTM / Sell In: Support sell-in and key account pre-line meetings
- Lead and manage country GTM process in conjunction with the EM/SEA's one.
- Drive optimal implementation of areas such as Range architecture /product collections/hype product allocations / package buys across channels
- Assist Sales in pre-line meetings by aligning relevant range offer and providing sell though enhancing solutions
- Rationalize key account needs and provide feedback and recommendation to area for courses of action.
- Monitor regularly compliance to the set range distribution channel guidelines
- Ensure delivery of category product range internally and externally across the entire channels.
- Drive shelf space acquisition and new business development opportunities with sales teams.
B - People
- Develop & nurture an effective marketing team in country in conjunction with EM/SEA
- Ensure motivation and functional effectiveness of the team that will allow brand adidas to achieve it objectives
- Conduct periodic performance standards and giving inputs / recommendations to develop talents pull for the brand and organization.
C - Operations
- Actively participating in the operational and strategic decision-making process in country
- Ensuring the operational needs of company are met (i.e. that business critical processes are in place and working)
- Liaise with local agencies and ensure execution of all SEA aligned brand concepts in country and within given budget purview.
- Protecting interests and assets of company
- Building and developing the local team
- Actively support the development plans of other departments and promote cross department co-operation.
Professional background/ Experience:
Functional: Minimum 5 years experience in managerial seniority role heading up a similar structure with an MNC
Industry: Preferably in apparel/fashion/ shoes/Cosmetics industries which are similar trading model of adidas.
Cultural: Ability to work in an international environment, good with people, outgoing personality, leadership by example. People Management
Exposure: Sports, fashion, product & communication experience.
Education:
BA as min education level. Prefer University degree in Marketing/Economics
IT:
- Outlook: Advanced
- Word: Advanced
- Excel: Advanced
- PowerPoint: Advanced
- Working knowledge of size/color style software package is desirable
Language skills:
English: Advanced
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