Key Account Manager

4 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam adidas Full time

A. PURPOSE/MISSION:

To achieve profitable and sustainable market growth for Key Account in VIetnam, while aligning with adidas brand image & strategy and ensuring target achievement

B. ACCOUNTABILITIES:

(To be performed in alignment with global and regional guidelines)
1. Functional:

  • To establish strong relationship with franchise customer's decision makers to increase sales opportunities and brand presence.
  • To work with key decision makers to explore new store opportunities in Vietnam.
  • To effectively apply sales strategies, policies and best practices the Franchise Sales business.
  • Allocate resources, negotiate, implementation and tracking of action plans to achieve set annual net sales target.
  • Ensure proper representation and in-store execution
  • To pursue additional business opportunities and apply a strategic mid-long term approach
  • Manage all interfaces:
    • By frequently address the requirements across functions
    • By proactively coordinate/ facilitate meetings with other functions and accounts
  • To develop the franchise account strategies:
    • To ensure quarterly updates of strategic franchise account initiatives
    • To present strategic initiatives for local management team
    • To establish regular franchise visit schedule
  • To sell-in and agree on sell-through support
    • Proactively lead the alignment of the sell in/ out process across internal functions
    • By proactively facilitate meeting/business reviews with designated operations team and Customer Service
    • To conduct and share sell through information from account

2. People:

  • To make the right hire
  • To set objectives, targets, guidelines, coach, and build stronger, the team's capabilities.
  • To develop both functional and interpersonal skill of direct report to maximize their individual potential.
  • To build close collaboration between teams and all other interfaces. Ensure cross functional alignment

3. Controlling:

  • To measure progress on franchisee's KPIs
  • To monitor and report the market trends and competitors in the area
  • To provide realistic business plans and forecasts that is aligned with the company's longer range plan.

C. GROUP COMPETENCIES:

  • Influence Others
  • Result Orientation
  • Manage & Develop People
  • Manage Business Process & Project
  • Provide Framework for Performance

D. FUNCTIONAL COMPETENCIES:

  • Net Sales and standard margin (actual vs. target) for Franchise Accounts
  • Cost center- Budget compliance
  • DSO of Franchise Accounts vs. target
  • Sell through target
  • CSS rating

E. PROFESSIONAL BACKGROUND/EXPERIENCE:

  • Functional: Preferably 3 years in Sales or Franchise Management
  • Industry: Apparel/ fashion Retail or FMCG
  • Leadership: Excellent leadership skills
  • Exposure: Sports, marketing, account management

F. IT:

  • Outlook: Basic
  • Word: Advanced
  • Excel: Advanced
  • Powerpoint: Advanced

G. LANGUAGUE SKILLS:

  • English: Advanced
  • Local Language: Fluent


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