Head of Performance Marketing Strategist

3 weeks ago

Can Tho, Can Tho, Vietnam Dolls Kill Full time
{"title": "Head of Performance Marketing", "description": "About the Role

Dolls Kill is a global fashion brand that empowers individuals to express their unique style. As the Head of Performance Marketing, you will lead our customer acquisition and retention strategies, driving growth and revenue through data-driven decision making.

Key Responsibilities:

  • Develop and execute performance marketing strategies across multiple channels, including Facebook, TikTok, Google, and email marketing.
  • Build and manage a high-performing team of performance marketers, providing guidance and support to ensure success.
  • Collaborate with cross-functional teams, including merchandising, analytics, and creative, to drive business growth and customer engagement.
  • Make data-driven decisions to optimize marketing spend and improve return on investment (ROI).
  • Conceptualize and implement innovative programs to drive customer loyalty and retention.

Requirements:

  • Proven experience in leading performance marketing teams in e-commerce or fashion brands.
  • Strong understanding of performance marketing channels and strategies.
  • Excellent leadership and communication skills.
  • Ability to analyze data and make informed decisions.
  • Passion for driving business growth and customer engagement.

Brief cover letter required.

", "lang_code": "en"}

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