Instant Coffee Marketer Asia

2 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam PERSOLKELLY VIETNAM Full time
Western company

  • HCM CITY
  • Attractive salary

REGIONAL SALES ASIA MARKET (Open for Expat):

Overall Purpose:

- (This should be an accurate, concise and undetailed statement of why the job exists. It should summarize the overall role of the job from the organization's point of view)_


My client is opening its first instant coffee plant in Vietnam in Q4 2023 with an ambition to significantly invest in the instant coffee space in the coming years.

Asia will be a key region for this future growth.

This role will be important in developing the instant coffee business in the region, responsible for marketing the plant production in Asia, look for new business opportunities in the region and act as a local relay of the European commercial team.


Main accountabilities:

- (Main Responsibilities)_**:

- (Describe the important end results required for this job. They should identify what you do and why, NOT how. Try breaking the job down into a number of key result areas, and then construct Accountability statements for each of these. Taken together, these should provide a comprehensive statement of all the key outputs of the job.

Each should:
Describe end results, not duties or activities, Describe a separate and distinct end result, Be precise and realistic.)_
-
Asia Business development & instant coffee marketing strategy

  • In line with the global instant coffee strategy, involving in developing marketing strategy for Asia Region including demand mapping, segmentation and setting longterm objectives.
  • Identify opportunities beyond the current marketing perimeter i.e., value added finished products, tolling etc.
  • Market intelligence: hold ownership of research data and gather market information on competition, prices, supply, demand, trends to improve information quality for strategy decisions.
  • Develop good understanding of S&D and relay key information to the Group.
-
Customer and sales management

  • Formulating Sales plans, marketing budgets and forecasts
  • Responsible for Instant Coffee Sales & Trading volume regionally
  • Develop effective marketing tools to reach new accounts and managing relationships with key buyers regionally which includes pricing, negotiation and concluding contracts.
  • Maintain close communication and interaction with green coffee marketing teams to leverage existing customer.
  • Involved in the management of sale & purchase transactions with oversight and coordination of execution until fulfilment: i.e., inventory management, invoice payments, risk exposure, quality control.
-
Support and Internal Processes

  • Close collaboration with global commercial team to ensure consistency across regions and knowledge sharing.
  • Due to geographical proximity, support global customers' visits to plant.
  • Build close relationships with plant management and develop strong knowledge of the production asset.
  • Involved in IT innovation, development of new tools for the purpose of improving processes, competency for the group.

Knowledge and Experience:

- (_

  • What kind of knowledge and experience are necessary to enable satisfactory performance in the job. It may be helpful to think in terms of the requirements_
- you would include in a recruitment advertisement. This section is designed to bring out the essential background and experience)_

Experience:

- (including number of years)_:

  • 34 years of similar experience in a similar role, if not coffee at least food & beverage industry
  • Solid experience in Sales & marketing management preferably with track records in the instant coffee market
  • Good understanding of position and risk management
  • Selfstarter, entrepreneurship and adaptable to changing and dynamic business environment
  • Experience in food ingredients industry a plus

Knowledge:

  • Instant coffee sales and B2B marketing (at least food & beverage industry knowledge)

Education:
University degree

Languages:

  • Fluent in English
  • Working knowledge of Chinese and/or Japanese would be a strong plus

Systems:
Knowledge of common business software tools (Microsoft office, Power BI )

Technical/ Functional skills:

- these are teachable and tangible skills)_

  • Instant coffee knowledge preferred.
  • Customer Management and negotiation skills / contacts within the instant coffee industry
  • Knowledge of common business software tools (Microsoft office, Power BI )

Other skills and competencies:

- (Identify the soft skills, attitudes and interpersonal skills required to perform. Unlike hard skills, which are specific to a certain type of task, soft skills are broadly applicable)_

  • Strong sense of business acumen
  • Good interpersonal and communication skills
  • Adaptive to change, ability to work under pressure
  • Teamwork, ability to work in a diversity environment and crossfunctional team
  • Open minded, proactive attitude and demonstrate initiative

Problem solving:

- (Identify the thinking required for the job in the form o

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