Marketing Content Writer

2 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam KMS Technology Full time
KMS Technology is a leading software services company that specializes in providing innovative and cutting-edge solutions to our clients. Our teams offer unique software development expertise across the United States, Vietnam, and Mexico.

We are dedicated to delivering high-quality products and technologies that meet customer needs and help them get to market faster.

As KMS continues to grow, we are seeking a talented and experienced Marketing Specialist to support the US team and contribute to our overall marketing efforts, go-to-market strategy, and revenue growth.


Responsibilities:

Responsibilities (Content and Research Focused):

  • Conduct comprehensive research to define and refine Ideal Customer Profiles (ICPs) by analyzing demographics, behaviors, and market needs.
  • Work collaboratively with crossfunctional teams to tailor messaging and ensure alignment between gotomarket strategies and overall business objectives.
  • Identify and research potential clients by gathering information on companies, revenue, decisionmakers, and key stakeholders.
  • Support the sales team in targeted outreach and engagement strategies.
  • Conduct continuous research on industry trends, market dynamics, and competitive landscapes.
  • Segment target markets and mailing lists based on research findings, ensuring personalized and effective marketing approaches.
  • Create and manage a blog calendar of a variety of relevant industry topics.
  • Leverage Generative AI tools like ChatGPT to create detailed blog outlines for our partner agency, resulting in impacts on SEO and website optimization.
  • Conduct research and create content outline plans infographics, checklists, datasheets.
  • Write multipage ebooks and whitepapers for specific audiences on trending topics or certain KMS service areas.
  • Collaborate with the design team to add visual elements to all content promptly.
  • Build and own the KMS video marketing plan (create series and new ideas, help with video editing, lead Q&A video segments, work with KMS leaders to get video recordings, etc.).
  • Utilize new marketing tools like Biteable, Leadfeeder, HubSpot, and Crunchbase for research and video creation.

Qualifications:

  • 2+ years of experience in Marketing or similar roles, specifically content creation.
  • Strong English proficiency (both written and verbal).
  • Video editing experience preferred.
  • Proven experience in marketing research, with a focus on client profiling and industry analysis.
  • Excellent communication skills, with the ability to present information clearly and concisely.
  • Detailoriented.
  • Ability to learn quickly and adapt to fastpaced environments.
  • Resourceful and proactive individual; Can be a dynamic team player.

Benefits and Perks:

_ Perks You'll Enjoy_

  • Working in one of the Best Places to Work in Vietnam
  • Building largescale & global software products
  • Working & growing with Passionate & Talented Team
  • Diverse careers opportunities with Software Outsourcing, Software Product Development, IT Solutions & Consulting
  • Attractive Salary and Benefits
  • Two performance appraisals every year and performance bonus
  • Onsite opportunities: shortterm and longterm assignments in North American (U.S, Canada), Europe, Asia.
  • Flexible working time
  • Various training on hottrend technologies, best practices and soft skills
  • Premium healthcare insurance for you and your loved ones
  • Company trip, big annual yearend party every year, team building, etc.
  • Fitness & sport activities: football, tennis, tabletennis, badminton, yoga, swimming
  • Joining community development activities: 1% Pledge, charity every quarter, blood donation, public seminars, career orientation talks,
  • Free inhouse entertainment facilities (foosball, ping pong, gym ), coffee, and snack (instant noodles, cookies, candies )
And much more, join us and let yourself explore other fantastic things

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