Chief Marketing Officer

2 weeks ago


Hanoi, Hanoi, Vietnam Aloha Consulting Group Full time

1. Digital/Online channel Development & performance marketing

  • Lead the development requests, operations and optimize the performance of social channels (Website, Landing Page, Apps, Fanpage, Zalo, Facebook) so as to increase revenue, user/customer data.
  • Lead the team to handle customer feedback and resolve issues regarding products and services occurred to online systems during its operations
  • Plan includes but not limited to Content & visual Direction, Media planing, Viral well as marketing promotion campaign for new product launch
  • Lead the plan, implementation and ensure effectiveness of Marketing Campaign, E-Business on Online channel system: number of downloads/sales/page views/customer data of the Apps & web.
  • Coordinate with other teams to manage, improve lead generation campaigns, measure results. (Increase qualified lead, Reduce Cost/Lead)

2. PR, Marketing Plan & Operations

  • Plan and execute marketing & communications strategic plans for the organization and for new/existing products or services.
  • Oversee the implementation of the Company's PR, marketing & Communications strategy
  • Cooperates with Product Development Team, Designer, Sales planning team to run Marketing Campaign supporting Sales to archive company's sales Objective
  • Oversee the production of POSM and marketing materials; & Network Branding
  • Ensure the mass media communications for marketing campaigns be in line with brand identity and corporate identity.
  • Report on the effectiveness of marketing campaigns using predetermined KPIs
  • Oversee public relations activities (Press relations, CSR, Events etc)
  • Manage media inquiries and interview requests
  • Produce, Proofread and edit content for press releases, articles and keynote presentations
  • Managing Brand Image on brochures, handouts, direct mail leaflets, promotional videos, photographs, etc
  • Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis.
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding to Marketing & communication strategy surrounding them.

Benefits:

BSc Degree in Marketing/Communication/PR or related majors At least 12 years of work experience Working experience in the financial services and banking industry preferred Proven track record designing and executing successful Strategic marketing and Communications campaigns both national and regional scale Extensive experience in setting-up or operating digital Marketing/Digital Lending/Trade Marketing Strong relationships with both local and national business and industry media outlets Strong interpersonal, analytically skills & strategic thinking Strong project management and people management skills Leadership and influencing: being a role model for positive and can do attitude Work effectively under highly - pressured, multi-task, fast changing & start-up environment

Contact:
Huong Do

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