Lead Content Strategy

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Zalo Full time

As the Lead Content Strategy for Zalo Video, you will be play a pivotal role in defining content strategies and captivating campaigns for our 70 million Vietnamese users.


What you will do:

  • Develop and implement content strategies and creative campaigns that cater to the preference and cultural nuances of our Vietnamese audiences while aligning with Zalo Video's mission and guidelines;
  • Develop and maintain a comprehensive content roadmap that ensures consistent delivery of highquality content to support the platform's goals;
  • Collaborate closely with internal crossfunctional teams and cultivate strong relationships with external partners such as content creators, MCNs, to drive the planning, coordination, and execution of content campaigns;
  • Monitor content performance, user engagement, and feedback data to identify opportunities for improvement. Utilize datadriven insights to refine content strategies and enhance user experience and platform success;
  • Stay ahead of industry trends and explore new initiatives, special pushes to continually enhance the platform's content offerings.

What you will need:

  • Bachelor's degree in business, marketing, communications, advertising, or a related field;
  • At least 35 years of proven working experience in content, marketing, or social media within the technology and media industry;
  • Demonstrate visionary thinking, structured, organized, and experienced in managing projects of varying scales. Possess skills in planning, root cause identification, risk mitigation, and process optimization;
  • Be datadriven and detailoriented with an analytical mindset and outstanding communication skills;
  • Excellent leadership and teamwork skills, fostering a collaborative and innovative work environment;
  • Display enthusiasm, responsibility, resultdriven, efficiency and thriving in highpressure environments;
  • Experienced in platform content management is a significant advantage.

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