Junior Strategic Planner

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Golden Communication Group Full time

Công ty tuyển dụng:

IMC

Salary base:
Thỏa thuận

Datetime:31/07/2024

Job Purpose:

Responsibilities:

  • Be the main source for desk research, market understanding, consumer insight and most importantly competitor positioning and activity.
  • Build a good foundation on research, learn about information sources and be proficient in using the digital resources for information gathering (beyond just Googling it). Become the research coordinator on a project/ account; for traditional and other methodologies.
  • Develop ability to deliver clear and concise summaries of information, with a focus on presenting internally and keeping your project team informed.
  • Analyze consumer research: starting with qualitative and quantitative, identify/generate insights above and beyond basic knowledge, as well as develop interesting and insightful ways of sharing consumer knowledge with your project team.
  • Understand the purpose of the creative brief and write a brief for specific outcomes platform idea, creative executions, utility/app..., as well as the role of creative starters and support the brief in a way that inspires teams.
  • Respond to/identify creative ideas, and identify how to draw on research, to advance them
  • Experience the strategic work and creative development of an integrated idea; as well as understand the different disciplines involved; digital, social, CRM etc.
  • Put together proposals (with support from Planning Manager, Account, Media, Creative) and present to junior clients.
  • Understand the role of KPIs and the means at the disposal of your project/ client to measure success or results, read tracking reports and start to understand the role, uses of and methods of tracking.

Qualifications:

  • Bachelor's Degree prefer: Advertising, PR, Marketing or Communications major.
  • 1 2 years of strategic planning in an advertising/event/creative/digital agency is required.
  • Must demonstrate excellent professional written communications skills in both English & Vietnamese.
  • Excellent communication and presentation skills.
  • Strong analytical and problemsolving skills.
  • Good at English (both writing and speaking)

Benefit:

  • With an open management model, we aim to provide financial, personal, and mental health benefits through:_
  • A profitsharing program for all company employees.
  • A performance evaluation method based on abilities rather than managerial hierarchy.
  • PVI health insurance.
  • Mental health leave days.
  • Training and development policies to enhance skills.
  • Annual company trips and internal bonding activities, as well as meaningful community programs.

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