Brand Innovation Manager

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Adecco Full time

Job summary:

Our client, a leading FMCG company is looking for a Brand Innovation Manager to lead their beverage division

Responsibilities:

  • Ensure to interpret business strategy and determine innovative solutions supporting strategy implementation.
  • End to end project management of new product innovations, covering;
  • Detailed project management of all tasks, deadlines, budgets, and allocating the person in charge.
  • Develop the next 3 Years Innovation Strategy & Action Plan : Define Where To Play / How To Win, based on analysis of category data, consumer trends.
  • Drive and coordinate all cross functions including CMK (Consumer Market Knowledge), CTI (Consumer Technical Insight), R&D, Brewery, Brand Marketing, Sales Team.
  • Manage and evaluate portfolio data and innovation pipeline assisting strategic decisionmaking and GotoMarket process.
  • Design and model solutions for customer innovation and experience along with similar initiatives variants.
  • Lead weekly cross functional project planning meeting.
  • Coordinate all crossfunctional activities, represent customers internally and collaborate with leaders in varied areas on allocation across projects and resource planning.
  • Develop and align recommendations to MD (Marketing Director) and BOD.

Experience requirements:

  • Minimum 5 years in Innovation Planning Management
  • Fluent in written and verbal Vietnamese and English
  • An understanding of the marketing mix and key levers to impact a brand's performance
  • Experience in managing effective and positive key stakeholder relationships agencies and field sales partners to drive the brands agenda within the business
  • Experience in Innovation, either in ideation or launch/execution
  • Consumer focus or commercial rigor
  • Strong influencing skills and a bias for action
  • Solutionorientation
  • High energy and handson attitude

Education requirements:

  • Bachelor's degree

Contact Person:

My Le

Adecco

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