Assistant Manager, Social-media

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Chubb INA Holdings Inc. Full time
Job Requirements

Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc. for brand awareness, members/followers recruitment or commercial based objectives

Managing communications vendors (social media, digital media buying, PR) for project quality and KPIs commitment

Coordinating with agencies, partners, and other departments (MKT, IT, Partnership, Actuary) for cross functions campaign

Social media engagement and digital owned channels performance (60%)

  • Supporting on developing social campaigns of all scales and increase visibility of brand on digital platforms
  • Managing content calendar and media performance across all digital own channels (company website, Facebook fanpage, TikTok, YouTube, Zalo, ecard, other applicable social platforms) for always on and campaignbased projects.
  • Reviewing and optimizing the design and content of all online assets including the company website and social media pages.
Digital Media performance (15%)

  • Supporting for activities to increase awareness and lead acquisition like number of installations, mobile app account, mobile app transactions (with Marketing team), ecommerce website transactions (Partnership Development team)
Market understanding (10%)

  • Regularly reviewing competitors to benchmark activity and broaden understanding of digital landscape
  • Regularly learning and reporting to deliver insights and actionable recommendations on digital trends (community/ media).
Reporting (10%)

  • Having a broad understanding of reporting metrics to help improve and strengthen Social Media management and Digital Media performance.
  • Tracking effectiveness of various campaigns, coursecorrecting, and analyzing results to deliver actionable insights and recommendations.
Other activities follow company strategy & business requirements (5%)

  • Following social processes and all brand guidelines set out by the internal team and ensuring all tools are functional and effective in relation to the digital and social strategy
  • Processing administration tasks relating to Digital Communication (Contracts, Payment )
Work Experience

  • BA in Marketing, Business Administration, Economics or related majors
  • At least 5 years of experience at the same position (Experience in FMCG, ecommerce or fintech/insurtech is the plus point)
  • Have a deep knowledge about social media and online marketing tools such as Facebook Ads & Google Adwords,
  • Understand way of working, planning, execution and evaluation for digital/social media campaigns
  • Fluent in English (writing and reading)


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