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Assistant Manager, Social-media
1 week ago
Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc. for brand awareness, members/followers recruitment or commercial based objectives
Managing communications vendors (social media, digital media buying, PR) for project quality and KPIs commitment
Coordinating with agencies, partners, and other departments (MKT, IT, Partnership, Actuary) for cross functions campaign
Social media engagement and digital owned channels performance (60%)
- Supporting on developing social campaigns of all scales and increase visibility of brand on digital platforms
- Managing content calendar and media performance across all digital own channels (company website, Facebook fanpage, TikTok, YouTube, Zalo, ecard, other applicable social platforms) for always on and campaignbased projects.
- Reviewing and optimizing the design and content of all online assets including the company website and social media pages.
- Supporting for activities to increase awareness and lead acquisition like number of installations, mobile app account, mobile app transactions (with Marketing team), ecommerce website transactions (Partnership Development team)
- Regularly reviewing competitors to benchmark activity and broaden understanding of digital landscape
- Regularly learning and reporting to deliver insights and actionable recommendations on digital trends (community/ media).
- Having a broad understanding of reporting metrics to help improve and strengthen Social Media management and Digital Media performance.
- Tracking effectiveness of various campaigns, coursecorrecting, and analyzing results to deliver actionable insights and recommendations.
- Following social processes and all brand guidelines set out by the internal team and ensuring all tools are functional and effective in relation to the digital and social strategy
- Processing administration tasks relating to Digital Communication (Contracts, Payment )
- BA in Marketing, Business Administration, Economics or related majors
- At least 5 years of experience at the same position (Experience in FMCG, ecommerce or fintech/insurtech is the plus point)
- Have a deep knowledge about social media and online marketing tools such as Facebook Ads & Google Adwords,
- Understand way of working, planning, execution and evaluation for digital/social media campaigns
- Fluent in English (writing and reading)
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