Communication, Offline Media

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Shopee Full time

DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationVietnam - Ho Chi Minh CityOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility.

The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement.

The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users.

Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market.

Browse our Marketing team openings to see how you can make an impact with us.

  • TVC Media Buying:
  • Plan, and execute TVC media buying activities to ensure optimal exposure and reach of our brand and campaigns.
  • Conduct market research to identify target audience, viewership patterns, and competitive insights to enhance media buying decisions.
  • Monitor and analyze TVC campaign performance metrics, adjusting strategies as needed to maximize ROI.
  • Radio Ads:
  • Manage the planning and execution of radio advertising campaigns across various stations and regions.
  • Utilize datadriven insights to identify the most appropriate radio channels and time slots to reach our target audience effectively.
  • Work closely with creative teams to develop compelling radio ad scripts and formats.
  • Monitor and analyze radio ad campaign performance, making datadriven optimizations for improved results.
  • Social Media Ads:
  • Support the Social Media team in planning and optimizing social media advertising campaigns.
  • Collaborate with the creative team to ensure that the messaging and creative assets are optimized for social media channels.
  • Monitor and analyze social media ad performance, providing actionable insights and recommendations for continuous improvement.
  • Crossfunctional Collaboration:
  • Collaborate with other members of the marketing team to align offline media strategies with overall marketing objectives.
  • Work closely with the analytics team to track and report on the performance of all offline media campaigns.
  • Coordinate with external media partners and vendors to negotiate favorable rates and ensure timely campaign execution.
  • Stay Updated on Industry Trends:
  • Keep abreast of industry trends, emerging technologies, and innovations in offline media and advertising.
  • Implement best practices and innovative approaches to enhance campaign effectiveness and efficiency.

Requirements:

  • Bachelor's degree in Marketing, Advertising, Communications, or related field.
  • Proven experience 3 years as a minimum in TVC media buying and radio ad management, preferably within the Media agency.
  • Familiarity with social media advertising platforms and campaigns is essential.
  • Strong analytical skills with the ability to interpret data and make datadriven decisions.
  • Excellent communication and presentation skills, both written and verbal.
  • Ability to thrive in a fastpaced, collaborative environment.
  • Detailoriented with exceptional organizational skills.
  • Strong negotiation and vendor management abilities.
  • Proficiency in using advertising tools and platforms for campaign management (e.g., Google Ads, Facebook Business Manager).
  • Understanding of key performance metrics and KPIs related to offline media campaigns.


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