Global Marketing Lead for Games

2 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Gata Global Full time

Company
Our client company was born to embrace blockchain technology to tackle the NFT space.

Company's vision is to make blockchain technology accessible to the average consumer through four main pillars:
‌

  • An approachable, consumerfacing oriented approach based on a genuine passion for blockchain technology and seamless user experience.
  • An open and education friendly platform inclusive to users of all levels of technical knowledge.
  • A sustainable revenuebased model based on sound financial foundations.

Responsibilities

  • Create and implement holistic marketing strategies that effectively promote our games to a broad audience.
  • Plan, execute, and manage billboard advertisements, transit ads, cinema promotions, and other outofhome marketing initiatives.
  • Organize and oversee participation in gaming conventions, trade shows, and other events to promote our games.
  • Leverage earned media through press releases, influencer collaborations, and partnerships to generate buzz.
  • Ensure consistent brand messaging across all marketing materials and campaigns.
  • Analyze market trends, rival strategies, and customer preferences to inform marketing decisions.
  • Oversee the marketing budget, ensuring costeffective campaign execution.
  • Work closely with game developers, designers, and other stakeholders to ensure the marketing strategy aligns with the game's vision and goals.

Job Qualification

  • Minimum 4 years of demonstrated management level experience in marketing in mobile & game industry
  • Proven track record of crafting and executing successful outofhome marketing campaigns.
  • Proven mobile experience managing mobile marketing campaigns.
  • Experience in developing and execution comprehensive marketing strategy.
  • Strong understanding of the gaming industry and its target audiences.
  • Exceptional communication and interpersonal skills.
  • Ability to think creatively and strategically.
  • Proficient in analyzing market trends and adapting strategies accordingly.
  • Ability to work well under pressure and manage multiple projects simultaneously.
  • Datadriven decisionmaker, with the ability to process and present data.
  • Report to CEO and Marketing Manager.

Benefits

  • Meals and parking allowance are covered by the company.
  • Full benefits and salary rank during probation.
  • Insurances as Vietnamese labor law and Premium health care & Accident insurance for employees and relatives.
  • Competitive salary, 13thmonth salary, HOT bonus, Performance Bonus.
  • A halfyear and Endofyear Bonus yearly depending on company performance.
  • Unique Growth & Performance evaluation every 6 months.
  • Recharge time, Sports, Buddy meals, Training allowances.
  • Culture of Remote working, Hybrid workplace, and Flexible working environment.
  • A fun & dynamic environment and freedom to be creative.
  • Company trip, Team building twice a year & other community Tech activities.

WORKING TIME:
Mon - Fri with flexible working time.

Interview process

  • HR Screening
  • 1st Interview (with Marketing Manager)
  • 2nd Interview (with CEO and Founder)

Location
District 1, Ho Chi Minh

Loại hình công việc:
Toàn thời gian

Lương:
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