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Product Marketing Manager
3 months ago
Key Responsibilities:
Product Strategy:
Develop and execute product marketing strategies that align with the company&039;s vision and goals. Collaborate with cross
- functional teams to define product positioning, target markets, and competitive analysis.
Sales Enablement:
Work closely with the sales team to provide them with the necessary tools, training, and collateral to effectively communicate the value of our products to customers and prospects.
Competitive Analysis:
Monitor and analyze competitor products and strategies to identify strengths and weaknesses and use this information to refine our offerings.
Market Research:
Conduct market research to identify customer needs, trends, and opportunities. Stay up
- to
- date with industry developments and competitor offerings.
Marketing Collateral:
Create and manage marketing collateral such as product brochures, data sheets, videos, and presentations.
Product Launch:
Plan and execute successful product launches, including defining go
- to
- market strategies, coordinating launch activities, and measuring their effectiveness.
Product Messaging:
Create compelling and differentiated product messaging and value propositions that resonate with target audiences. Develop clear and concise product content for various marketing channels.
Customer Engagement:
Develop and maintain strong customer relationships, gather feedback, and incorporate it into product improvements and enhancements.
Analytics and Reporting:
Track and analyze product performance, market trends, and customer feedback to make data
- driven decisions and adjust marketing strategies as needed.
Yêu cầu công việc:
Proven experience in product marketing, preferably in the robotics or automation industry.
Excellent written and verbal communication abilities.
Fluent in both English and Vietnamese
Proficiency in marketing tools and software.
Creative thinking and the ability to develop innovative marketing strategies.
Passion for technology and a strong desire to drive innovation.
Bachelor&039;s degree in marketing, business, or related field.
Strong analytical and problem
- solving skills.
Ability to work collaboratively in a fast
- paced, dynamic environment.
Quyền lợi:
Comprehensive healthcare and benefits package.
A collaborative and innovative work environment.
Competitive salary up to $1000 USD and performance
- based bonuses.
Opportunities for professional development and career growth.
The chance to be part of a dynamic team revolutionizing industries.
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