Brand & Communication Leader

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Talentnet Full time

RESPONSIBILITIES:

  • Liaise with internal stakeholders to gather info and develop annual corporate communication plan.
  • Proactively address high potential audience with right message thru efficient distribution channels
  • Work closely with MKT Head, local PR firm, advertising agency to build up and deploy good PR & Brand Communication plan with increase earned media year on year; maintain and expand share of voice with times higher than the nearest competitor.
  • Integrate, implement, and help to improve Brand Communication processes regionally while ensuring seamless alignment with local business priorities.
  • Join discussion/ brainstorming to develop, manage and execute the integrated communication plan (one and threeyear plan), closely follow up and well control allocated budget.
  • Support MKT Head coaching junior team members to lift professional capabilities and competences of whole MKT Team
  • Craft company's communication materials (press releases, thought leadership article, speeches for General Director in events...) and ensure all communication materials go through Advertising Compliance Process before releasing externally.
  • Seek opportunities to strengthen relationships with key media contacts and other business stakeholders, such as influencers, OE partners, dealers, experts...
  • Monitor BS brand health on media and promptly take necessary actions if any potential crisis arising.
  • Be responsible for reviewing all Displays/POP design items produced within company by other departments to ensure they follow BS Design Manual
  • Assist MKT Head in adhoc assignments.

REQUIREMENTS:

  • Bachelor's degree in Journalism, Marketing, Business, or a Related Field
  • At least 7 years' experience in Marketing and/or at least 5 years in Brand Communications.
  • Passionate to build up the company brand image for business objectives.
  • Well understand audience on mass/ specific and segmentation communication.
  • Excellent writing skills, experienced in working & managing the agency both PR & communication.
  • Good relationship & network with Press, Agency, and External Supporters.
  • Experienced in leading crisis management, risk management.

Others:

  • Strong interpersonal and social skills resulting in the ability to guide and inspire teams.
  • Good written and spoken English.
  • Willing to work in a multifunction team and able to work with other global teams.
  • Open to change and must embrace the concept of continuous improvement

For more information, please contact:

  • Ms.

Vo Nguyen Bach Ngan Ext:
530

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