Corporate Communications Manager

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Unilever Full time

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Corporate Communications
Manager,** located in Ho Chi Minh City.


Main Purpose of Role:

  • Develop and execute communication strategy and programs, with focus in building stories that deliver high impact results across 5 key areas: Corporate brand (Unilever), Media Engagement and Relationships, Award and Recognition, Proactively Managing Issues, and Driving/ Supporting the Business.
  • To ensure that the company's external communication is effective, consistent, and aligned with the company's overall goals and objectives.
  • To manage high quality media relations thru various communication channels, such as mainstream media; websites, social media, organizing events,
  • Monitor and evaluate the effectiveness of communication campaigns for continuous improvement.
  • Effectively work with and support communication related works of Vietnam Business Units and SEAA regional team members, as well as Global team, to achieve desired outcomes.

Main Accountability

Strategic Communication and
Storytelling:

  • Work with the Head of Communication and Corporate Affairs, Vietnam in the development and execution of corp communication strategies and programs; stakeholder management programs that support the organization's goals and objectives, strengthen company's position and enhance brand awareness.
  • Creating and managing external communication materials such as press releases, speeches, newsletters, and presentations.
  • Deliver impactful external visibility for Unilever through storytelling.

Include but not limited to:
corporate /enterprise stories; premier employer/employee stories; business unit & brand stories upon global direction and local priorities.

  • Monitoring, analysing and evaluation of communication metrics to ensure the effectiveness of communication strategies and make continuous improvement.

Media Engaging and Management:

  • Facilitate a high quality media and partners engagement and management. E.g. Developing and maintaining relationships with media outlets, leaders, journalists and trade associations to ensure positive coverage of the organization.
  • Act as technical advisor for the employee communications when requested
  • Work with the Vietnam leadership on strategic enterprisewide communications, through editorial and content support, Quarterly media engagement/meetings, cascading of business priorities, consultation and toolkits/templates. Take ownership for external and internal scorecards and updates.
  • Manage and promote the Unilever corporate website, turning it as one of the main channels to external key stakeholders.

Driving/Supporting the Business

  • Deliver communications across Vietnam that will build Unilever's and brands' awareness, position and market share.
  • Collaborating with other departments to ensure consistent messaging and branding across all communication channels.
  • Align to the global plans and drive employee communications that increase the understanding of Unilever's corporate brand.
  • Training team members on effective communication practices and ensuring that all communication aligns with the organization's values and mission.

Award and Recognition:


Scan and address opportunities for corporate reputation recognition/awards/executive visibility, in coordination with other functions within C&CA and other Business Units.


Proactively Managing Issues:


Work closely with Head of C&CA and regional/global team in proactive and reactive managing crisis communication and developing strategies to respond to negative publicity or issues that may arise.


Agency management including budget and account management. Ensure PR agencies are optimally managed - from having contracts in place to ensure ROI and value for money.

Experience Required:

  • Bachelor's or master's degree preferably in English, Journalism or other communicationrelated major.
  • At least 6 years working experience in MNC/FMCG industry
  • Proven record in managing media and editor relations; stakeholder relations; business, brand and corporate communications; and issues/crisis management.
  • Excellent Communication Skill; including digital communication skill.
  • Strategic thinking & analytical thinking
  • Relationship building, crisis management, project management.
  • Collaboration/teamwork


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