Marketing Lead, Cv/res/mature, Human Pharma

2 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam BI Vietnam Ltd Full time

The Position:

  • Lead the development and execution of OPU operational plan for the defined TA / brands in alignment with ROPU brand strategies, with a focus on maximizing customer engagement and execution excellence to drive sales growth and market share gain
  • Ensure cross business/function alignment with Medical Affairs and Field force and regular inputs / feedback to ROPU Marketing Head and TA / brand teams
  • Provide OPU inputs into the development of ROPU brand strategies
  • Lead, manage and develop direct reports within the TA in the OPU

Tasks & responsibilities:

STRATEGY:

  • Lead the development and execution of OPU operational plan for the defined TA / brands
  • Influence the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insights

DRIVING BUSINESS RESULTS:
2.1. Input to business planning cycle (Outlook and Long-Term Forecast (LTF) process)

  • Contribute to the LTF / Outlook preparation by providing sales and investment planning for the defined brand / TA
  • Develop LTF proposals for Field Force, Direct Promotion and Field Force FTEs
  • Develop business cases / proposals for additional growth opportunities
2.2. Business Performance

  • Drive the TA / Brand performance in line with the OPU objectives
  • Ensure achievement of OPU sales, market share and profit / profitability objectives of assigned brands in the TA
  • Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands in the TA within the OPU

PROCESS/CROSS-FUNCTIONAL COLLABORATION:
3.1. Operational Plan Development

  • Provide input to ROPU brand teams on local market, customer and competitor information as part of the development of the IBP/ICP
  • Validate ROPU TA / brand CSFs
  • Provide input to the TA / brand KPI development
  • Develop OPU Operational Plan
3.2. Operational Plan Implementation

  • Work as a TA / brand team to implement OPU operational plan including OPU customer engagement plan (e.g. advisory boards, stand alone meetings, symposia aligned to external society meetings, KOL development plans, etc.)
  • Drive performance through high quality brand reviews, issue identification, brainstorming to offer / share medicalmarketing solutions
3.3. Launch Readiness

  • Launch readiness driver lead local launch readiness process to ensure achievement of launch readiness milestones
  • Ensure the preparedness and skills of the team to launch and promote products within the TA in terms of product, market and company development
  • Work closely with Medical Affairs, Sales and Market Access to prepare for successful launch
3.4. Cross Functional Alignment and ROPU Collaboration

  • Ensure cross functional alignment with Medical Affairs, Marketing Access and Field Force
  • Provide regular feedback and input to ROPU TA / brand teams (marketing / competitor / customer insights) to develop brand strategies and ROPU operational plans
  • Continuously update and educate the organisation on topics relevant to the TA / brands, supporting the sales functions with updates and training materials for the TA / brands
3.5. Monitoring And Reporting

  • Manage allocated TA DP budget
  • In collaboration with Commercial Operations, deliver monthly performance update and KPI reporting, with close monitoring of OPU market shares, immediately highlighting potential issues to HPLC and proposing solutions and counter measures
  • Communicate regularly key summaries / updates to HPLC in a clear and precise way to facilitate information sharing, consultation and efficient decision making, e.g. product knowledge, market / customer / competitor insights, M/S trends areas / markets
3.6. Customer Engagement

  • Proactively engage with and manage multiple customers needs and represents them in BI decision making and planning
  • Execute medicomarketing initiatives to maximise customer engagement (to include Expert Engagement initiatives, CME, multichannel)
  • Manage relationships with business partners and customers in the OPU to develop BI's reputation as an externally focused organization

PEOPLE:
4.

1 People Development and Talent Management Process:

  • Lead and develop an effective team committed to delivering stretch targets and achieving both shortterm and longterm business objectives
  • Provide clarity on the goals and objectives to be achieved by the team
  • Ensure development of skills and abilities through ongoing feedback, coaching and development opportunities
  • Oversee and drive overall performance management and talent management of the team
  • Leadership / Supervision:
  • Ensure implementation and compliance to the Performance Management / Talent Management / Compensation Planning / BI People timelines for the year
  • Ensure that there are development plans for direct reports and that they are being implemented on the agreed timelines
  • Ensure that talents are properly identified and that they are discussed in the cross validation and succession

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