Assistant Manager, Data Management

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Informa Markets Full time

Company Description Informa PLC is a leading international events, intelligence and scholarly research group.**Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

  • We run B2B trade events in the market. As a member of the marketing team, you will be responsible for making sure our database is up to date and relevant to our event development strategies. You will provide insights to enhance better customer journey and experience at our events._

PRINCIPAL DUTIES AND RESPONSIBILITIES:

-
Data management:You will play a crucial role in building a comprehensive database of potential visitors, which will be instrumental in our efforts to enhance event attendance and create more engaging experiences for our customers.

  • Efficiently gather data on visitors to our events, including demographic information, preferences, feedback, and contact details.
  • Utilize a variety of tools and techniques to extract relevant data from diverse sources, including registration forms, attendee surveys, and digital interactions.
  • Organize and consolidate data from various sources, ensuring its accuracy and completeness & upload to organization standardize systems.
  • Work closely with regional Data team to ensure the integrity and security of visitor data.
  • Maintain and update a comprehensive database of potential visitors, keeping it current and accurate.
  • Collaborate with crossfunctional teams to interpret data findings and translate them into actionable recommendations.

- **Visitor Database Development**:
  • Contribute to the ongoing development and enhancement of a comprehensive visitor database.
  • Implement strategies to segment and categorize visitors based on various criteria for targeted marketing and engagement efforts.
  • Perform thorough analysis of extracted data to identify trends, patterns, and key insights related to visitor demographics, preferences, and behaviors.
  • Assist in the design and execution of visitor engagement initiatives aimed at fostering longterm relationships.
  • Leverage data insights to personalize communication and tailor offerings to the preferences and interests of different visitor segments.

- **Tele center*
  • Organize the telecenter's workflow to ensure optimal productivity.
  • Oversee the telecenter's data entry processes to guarantee accuracy and completeness of the collected information.
  • Develop and implement training programs for telecenter staffs to equip them with the necessary skills and knowledge for effective data collection and call handling.

Qualifications

  • Bachelor's degree in Data Science, Business/ Commercial or a related field
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Experience with data visualization tools, such as Tableau or Power BI
  • Good command of Vietnamese & English
  • Detailed oriented, team player, people management skills

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