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Senior Marketing Manager
2 weeks ago
Financial Services
RESPONSIBILITIES:
Responsible for planning, management and execution of marketing activities for company's lending business - company
Oversee key marketing functions such as PR, Branding, Trade Marketing, Partnership/Merchant Marketing and online marketing
Responsible to grow company Brand in operating locations
Ensure standard brand guideline are followed at all company channels and POS
Regularly PR company's product and services, marketing campaigns, new initiatives, CSR enhance brand awareness and trust.
Track, Analyze and Optimize sales effectiveness of different sales channel, both offline and online
Lead new marketing projects such as customer data platform and marketing automation
Identify and source new partnerships to drive new traffic/data
Actively stay updated of latest market trends, competitors marketing strategies and initiatives
Improving the user experience on the Digital Sale Platform and company's website(Includes design, content and usability), build capability on ASO, SEO, SEM, Mobile and Social Media Marketing
Creating Social Media Marketing, Branding, PR, Event strategies to create a brand name in Social Media and raise awareness about the brand and improve online traffic and lead capture through digital
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
Own and enhance owned media capabilities
REQUIREMENTS:
Education qualification:
background in Economics, Finance, Banking, or Business
Experience:
5+ years experience in Marketing or relevant experience, at least 02 year experiences at the same position or level
Previous marketing experience for a large retail chain is a plus
Proven track record in designing, implementing successful marketing programs or projects
Understands the needs of the Business & Customer, serves as liaison to ensure good strategic alignment of systems and strategies.
Ability to work effectively within a fast-paced, complex matrix, changing environment.
Well-developed interpersonal, communication and negotiation skills, with the ability to judge competing priorities
Knowledge of mobile marketing
Attitude:
Be honest, proactive, enthusiastic at work and able to work under pressure.
For more information, please contact
Mr. Nguyen Hoang Tu
Ext: 102
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