Marketing Director

2 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam B. Braun Vietnam Co. Ltd. Full time
This is a fundamental role in the transformation and development of marketing team in the organization.

The Marketing Head will assume a key role responsible for a multitude of activities aimed at synergizing therapies, strengthening product/ brand position, KoL and association partnership/engagement, optimizing product portfolio.

The role will involve working on leading the development of robust strategic and annual plans for both medical device and pharma products, developing and executing comprehensive growth plans to achieve business targets by managing marketing priorities and activities which support overall P&L goals.


Duties and responsibilities:

  • 1. Lead cross divisional marketing teams to achieve business targets
  • Make sure to develop and lead marketing strategies for products/ therapies and engagement plans with KOLs
  • Lead the Marketing team to set up and develop key stakeholders & KOLs list/system across the division level through scientific programs and engagement.
  • Develop and maintain engagement with external strategic partners and medical experts and professionals in strengthening collaboration to meet mutual objectives
  • Responsible for the management of the team's budget and expenses: Ensure the marketing plans and activities to be implemented as planned and budgeted
  • Standardize and set up the SOP regarding to marketing processes and activities such as sampling, KoLs engagement, event management, market research, new product launch
  • Set up Goals and be responsible for team performance and development: Localize and ensure effective implementation of the country brand operational plans/ activities/ campaigns to improve brand/ product awareness, experience and preference for the right customer segmentation. Monitor agreed KPIs. Ensure development of the annual bottom line on top of brand awareness, penetration, and KoL engagement
  • Adhere to B. Braun's policy, code of conduct, and government regulations in performing ethical business conduct for internal and external interaction
  • Drive and make the decision on the investment of product portfolio with high potential growth to the sales team
  • 2. Collaboration with the sales force and the crossfunctional commercial team for annual strategic planning, KPI allocation and target realisation
  • Collaborate and closely work with the sales force to ensure the realisation of P&L for product divisions, finetune product portfolio and define business opportunities for new products
  • Join with S&M leadership team in the development of pricing strategies. Be part of the commercial management team to decide pricing, target allocation and monitoring
  • Provide input on competition, customers, pricing and value story to market access to develop proper strategies and interfaces of market and stakeholder development
  • Work with the commercial excellence team to analyze market data and identify key segment drivers, growth opportunities and business threats
  • Provide leadership support to the RA team with regards to product information whenever needed to ensure the product license is available and planned for the business sides
  • Lead the maintenance and improvement of product knowledge of the sales force and continually update knowledge on the product, competitors and therapeutic area
  • Collaborate with the supply chain and regional team in managing overall product availability in the local market
  • 3. Be the contact point and coordinate with BOM and Marketing Regional/Global Team
  • Provide local market understanding and customer's insights to Regional & Global Marketing
  • Frequently discuss and align with the regional/ global team about product strategies as well as the target breakdown into segments and consolidation into division reporting
  • Play the key role of representing the local commercial team in working with regional and global divisional teams
  • 4. Develop a strong marketing team in terms of professional and management skills
  • Manage the total marketing team, including recruitment, training, performance evaluation, work allocation and career development. Make sure the team is capable of working effectively and driving healthy growth of business and team members
  • 5. Involve with activities of Market Access from relating organizations (Eurocham, APACMed, )
  • To explore needs of respective stakeholders via Market Access and develop Value and Position of B.Braun products in the right approach that fits the healthcare ecosystem.
  • To align activities of Marketing Team and Marke Access for successful new product launch
  • Deliver other tasks as assigned by the line manager and/or the company

Professional competencies:

  • University or higher in Medical/ Pharmacy, MBA is strongly preferred.
  • Minimum of 1015 years' experience in Marketing/Brand managements in healthcare/pharma industry from MNC organizations.
  • Sales experience of 5 years
  • Demonstrate experience in critical marketing competencies: analysis, customer/market know

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