Brand Experience Specialist

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Circle K Việt Nam Full time

Job Purpose:

  • This role offers an opportunity to play a key role in both customer relationship management (CRM) and ecommerce development. You will be responsible for managing our CRM dashboard to cultivate CK Club member loyalty and managing the ecommerce platform to grow our online delivery service (CK GO).

Job accountabilities:

-
CRM

  • Manage the CRM dashboard, monitor & ensure the campaign operates correctly & smoothly
  • Implement engaging campaigns for CK Club members, including deals, surveys, and games.
  • Provide exceptional customer service, resolving any issues that may arise.
  • Analyse customer data and system capabilities to generate insights for the planning team.
  • Secure licenses (when required) to conduct CRM campaigns.
  • Assist in organizing promotional events to attract new customers.
-
E-COMMERCE

  • Oversee the management and operation of the CK GO platform.
  • Collaborate with partners and internal departments to maintain consistent and accurate representation of the Circle K menu on ecommerce platforms.
  • Build and maintain positive relationships with existing ecommerce partners.
  • Develop and execute effective communication strategies to promote ecommerce services, with a focus on CK GO.
  • Lead and manage comarketing campaigns with platform partners and product suppliers.
-
OTHERS

  • Conduct market research and competitor analysis to stay informed of industry trends.
  • Compose reports on campaign performance and business activities.
  • Collaborate with line managers to enhance Circle K's CRM and ecommerce platforms, aligning with strategic goals.

Job Requirements:

  • Bachelor's degree in Marketing or a related field.
  • 12 years of experience in a relevant field. Project management experience is a plus.
  • Good communication skills, written and verbal, in both Vietnamese and English, and a strong customeroriented approach.
  • Proficient in technology and comfortable navigating various software programs.
  • Strong attention to detail and a commitment to accuracy.
  • Creativity and ability to develop new ideas.
  • Positive attitude, problemsolving skills, and strong work ethic with a high level of integrity.

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