Vietnamese Digital Marketing Executive

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Sportserve Full time

Sportserve forms part of a remarkable group of GameTech companies, focused on delivering first class gaming experiences, sports-betting and casino products for our users worldwide.


Along with Sportion, TechSpirit, Standard Focus and Sportelligent, we are the driving force behind the world renowned sports betting brand, Dafabet.

Since launching our global hiring initiative, we now employ over 2,000 people worldwide.

Offering office based, hybrid and remote work on permanent and consultancy contracts all over the world, making us the true global employer of choice.


The Group, through its various subsidiaries, maintains offices in the Philippines, Hong Kong, Kenya, Ghana, Angola, Malta, Spain, Greece, Armenia, Serbia, and Gibraltar.


What you'll be getting up to:

The territory executive is the owner of the brand in the Vietnamese marketplace, under the direction of the Head Of Brand.


It is a role that involves both executing marketing plans created by senior management and the centralized marketing teams, but also driving revenue by proactively generating market specific actions.

It is both an administrative role (coordinating with other teams, ensuring key
actions get done, collating and reviewing data) and a creative role (creating
promotions, having ideas to grow market share/profitability, problem solving
market specific issues)

You will be working in a growing brand, as part of an international team.

Key Responsibilities

  • Overall ownership of brand execution for Vietnamese marketplace
  • Oversee execution of marketing Strategy as advised by Head of Brand/Brand management
  • Coordinate with CRM, Customer Service, Product teams and Marketing teams for brand offers
  • Proactively monitor and manage different player segments across player life cycle stages
  • Proactively create ad hoc ROI driving market specific initiatives
  • Develop lowcost strategies to help business acquire and retain players
  • Respond to players' questions related to promotions, deposit/ withdrawal issues
  • Coordinate with relevant teams such as Customer Services about concerns from players
  • Align with Product Teams and Marketing Teams on player communications (i.e. weekly newsletters, ad hoc newsletters, SMS announcements)
  • Analyze the impact of marketing campaigns on the Vietnamese market (both market specific and brand wide promotions) and proactive suggestions to decision makers aimed at improving ROI
  • Be first line of contact with affiliates, coordinating payments, resolving issues, onboarding new deals, and coordinating between the affiliates and the internal
  • Affiliates management team
  • Be the market expert within the Brand team

Requirements**:

  • Proven experience of working in a fastpaced environment with a diverse workload
  • Strong understanding of the Vietnamese marketplace
  • Strong spoken and written Vietnamese, and English
  • Preferably have high interest in Sports and/or Casino
  • A good understanding of the Gaming industry
  • Previous affiliate experience an contacts highly desirable
  • Have strong planning and organizational skills
  • Be selfmotivated and able to work on own initiative, and independently
  • Good analytical skills
  • A keen attention to detail

Diversity & Inclusion
We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills and views. The more inclusive we are, the better our work will be. Creating a culture of Equality isn't just the right thing to do, it's also the smart thing.

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