TikTok Shop Specialist

We are
Global Print-on-Demand (Global POD)
The Vietnam-based subsidiary of The Customization Group. We bring cutting-edge and scalable top-tier print-on-demand solutions to businesses and creators worldwide. Fast, sustainable, and hassle-free, because your vision deserves the best

The Customization Group is a global leader in mass customization, leveraging
AI
and
automation
to revolutionize the personalized products industry. With a strong international presence across
Europe, North America,
Asia,
and the Middle East
, we manufacture up to
2.5 million unique products daily
, reaching millions of customers through 20+ own online shops and 1,000+ partner stores. Our AI-first strategy drives efficiency, scalability, and innovation - keeping us ahead in a fast-moving market

Our diverse team of 700+ professionals from 40+ nationalities thrives in a culture of collaboration and ambition. Whether in our tech hubs, production facilities, or business locations, you'll find the perfect environment to take ownership and drive impact in the future of e-commerce.

We have a brand-new opportunity for a
TikTok Shop Specialist (US/EU Markets).
In this role, you'll manage TikTok Shop campaigns in US/EU to increase our B2C sales and support other sellers in growing their TikTok Shop business through MerchOne Reseller (our B2B brand) and TCG's global production factories. Sounds exciting? Then keep reading

Why You Will Love Working With Us

• International experience in our globally spread fast-paced teams
• A role that evolves quickly, opening doors to new opportunities
• Monthly phone/data and transportation allowance for work support
• Annual Performance Bonus to reward your achievements
• Private Health insurance to support your well-being
• Social insurance contribution based on 100% of salary
• A 13th-month salary for your yearly contribution
• Dynamic and collaborative team culture and a supportive work environment

What You Will Do

• TikTok Shops (B2C): Plan, execute, and optimize campaigns in US/EU (ads, creative testing, A/B experiments) to grow direct revenue
• Resellers (B2B): Build and scale the reseller network via MerchOne Reseller (our B2B brand) by identifying, onboarding, and enabling TikTok Shop merchants
• Creative Production: Develop and deliver TikTok-native creatives (ads, UGC, short-form content) to drive engagement and conversions
• Performance Analytics: Track KPIs (GMV, CTR, CVR, AOV, ROAS), and prepare weekly reports/scorecards to steer strategy
• Reseller Enablement: Create playbooks, guides, and workshops for resellers covering catalog sync, campaign setup, content strategy, and fulfillment workflows
• AI-Driven Optimization: Use AI tools for niche detection, content generation, campaign management, and performance analysis
• Cross-functional Alignment: Coordinate with factories in the EU and US to align capacity, forecasting, and fulfillment SLAs during growth and peak seasons

Preferred Background

• Experience: 1-3 years in growth, e-commerce, or performance marketing, with actual hands-on experience managing TikTok Shops for US or European markets. (Local-only i.e., Vietnam TikTok experience isn't what this role requires)
• Proven track record in scaling revenue through TikTok (ads, influencer collaborations, UGC)
• Creative instincts with an analytical mindset: deep understanding of TikTok culture, trends, and viral content dynamics while being able to interpret performance dashboards, KPIs, and data to drive strategy
• AI-native: fluent in using AI tools (for content, analytics, optimization, automation)
• E-commerce / DTC / creator economy experience is highly desirable
• Strong English communication skills, with the ability to guide and enable external partners

Embrace the opportunities that await you here

Your journey may lead to new skills, relationships, and success.

One team. Millions of happy customers worldwide. Join us