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Strategy Planning Manager
3 weeks ago
**About Lava Digital Group
Lava Digital Group is an integrated digital agency with operations across Viet
nam, Singapore, Indonesia, Myanmar, and Korea
.
Our ecosystem includes:
- Lava Digital Media
– Full-funnel media & performance marketing - AKA Martech
– Marketing automation, CRM & data solutions - Voola Technology
– Data intelligence & programmatic platform - Lava KOL Network
– Influencer & social commerce network - Lava DOOH
– Smart out-of-home advertising solution
With over
12 years of experience
and partnerships with
300+ clients and advertisers,
locally & globally, Lava continues to pioneer
Adtech & Martech innovation
across Asia.
**Job Purpose
The Strategic Planning Manager plays a critical role in leading strategic thinking across marketing, media, and digital transformation. This position connects busi
ness objectives, consumer insights, and media innovation to
craft integrated strategies that drive measurable growth for clients and t
he group.
Key Responsibilities
- Lead
strategic planning and communication frameworks
for key clients and business units. - Translate
brand goals and consumer insights
into actionable marketing strategies. - Collaborate with
Business Leads, Creative, Media, Martech, and Data teams
to deliver integrated campaign strategies. - Develop
annual communication plans, go-to-market frameworks, and media architecture
aligned with client and group objectives. - Monitor
market trends, consumer behaviour, and competitive landscape
to identify growth opportunities. - Provide
thought leadership
on Adtech, Martech, and performance-driven marketing approaches. - Support new business pitches and proposal development with strategic insights and storytelling.
Qualifications
- Bachelor's degree or higher in
Marketing, Communications, Business, or related fields
. - 5+ years of experience in
strategic planning
, preferably in
digital or integrated marketing agencies
. - Strong understanding of
digital ecosystems
,
consumer journeys
, and
Martech/Adtech solutions
. - Excellent
analytical, presentation, and communication
skills. - Proven ability to
lead cross-functional collaboration
and manage multiple projects simultaneously. - Fluent in English and Vietnamese (additional regional languages is a plus).
Why Join Lava Digital Group
- Work with
top-tier global and local clients
across industries (FMCG, Tech, Banking, Airlines, Beauty, etc.). - Exposure to
cutting-edge Adtech & Martech solutions
and cross-market collaboration. - Competitive salary,
performance-based bonus
, and clear career progression. - Dynamic, innovative, and inclusive culture across
5 countries in Asia
.
If you're a strategic thinker with a passion for innovation
, ready to shape the future of digital marketing in Asia —
Join Lava Digital Group
and let's ignite powerful ideas together via & call Welcome to you****
