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Strategy Planning Manager

3 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Lava Digital Group Full time

**About Lava Digital Group

Lava Digital Group is an integrated digital agency with operations across Viet
nam, Singapore, Indonesia, Myanmar, and Korea
.

Our ecosystem includes:

  • Lava Digital Media
    – Full-funnel media & performance marketing
  • AKA Martech
    – Marketing automation, CRM & data solutions
  • Voola Technology
    – Data intelligence & programmatic platform
  • Lava KOL Network
    – Influencer & social commerce network
  • Lava DOOH
    – Smart out-of-home advertising solution

With over
12 years of experience
and partnerships with
300+ clients and advertisers,
locally & globally, Lava continues to pioneer
Adtech & Martech innovation
across Asia.

**Job Purpose

The Strategic Planning Manager plays a critical role in leading strategic thinking across marketing, media, and digital transformation. This position connects busi
ness objectives, consumer insights, and media innovation to
craft integrated strategies that drive measurable growth for clients and t

he group.

Key Responsibilities

  • Lead
    strategic planning and communication frameworks
    for key clients and business units.
  • Translate
    brand goals and consumer insights
    into actionable marketing strategies.
  • Collaborate with
    Business Leads, Creative, Media, Martech, and Data teams
    to deliver integrated campaign strategies.
  • Develop
    annual communication plans, go-to-market frameworks, and media architecture
    aligned with client and group objectives.
  • Monitor
    market trends, consumer behaviour, and competitive landscape
    to identify growth opportunities.
  • Provide
    thought leadership
    on Adtech, Martech, and performance-driven marketing approaches.
  • Support new business pitches and proposal development with strategic insights and storytelling.

Qualifications

  • Bachelor's degree or higher in
    Marketing, Communications, Business, or related fields
    .
  • 5+ years of experience in
    strategic planning
    , preferably in
    digital or integrated marketing agencies
    .
  • Strong understanding of
    digital ecosystems
    ,
    consumer journeys
    , and
    Martech/Adtech solutions
    .
  • Excellent
    analytical, presentation, and communication
    skills.
  • Proven ability to
    lead cross-functional collaboration
    and manage multiple projects simultaneously.
  • Fluent in English and Vietnamese (additional regional languages is a plus).

Why Join Lava Digital Group

  • Work with
    top-tier global and local clients
    across industries (FMCG, Tech, Banking, Airlines, Beauty, etc.).
  • Exposure to
    cutting-edge Adtech & Martech solutions
    and cross-market collaboration.
  • Competitive salary,
    performance-based bonus
    , and clear career progression.
  • Dynamic, innovative, and inclusive culture across
    5 countries in Asia
    .

If you're a strategic thinker with a passion for innovation
, ready to shape the future of digital marketing in Asia —


Join Lava Digital Group
and let's ignite powerful ideas together via & call Welcome to you****