User Acquisition Specialist

2 days ago

Thuận An, Vietnam Puzzle Full time
1. About the Company

Puzzle Studio is a fast-growing mobile game studio with a mission to create fun, creative, and high-quality puzzle games for players around the world.

We are guided by our core values of Determination, Dedication, Continuous Learning, Proactivity, and Collaboration, which shape how we work and grow together. At Puzzle Studio, we aim to deliver gaming experiences that bring joy and relaxation to our players.

If you are passionate about gaming, eager to learn, and excited to turn creative ideas into reality, we'd love to have you on our team.

2. Overview

We are looking for a passionate and data-driven User Acquisition Specialist to join our team. In this role, you will plan, manage, and optimize user acquisition campaigns to drive growth for our mobile games. You will work closely with the product and design teams to create effective strategies and ensure our campaigns deliver strong results.

3. Key Responsibilities

  • Plan, execute, and optimize user acquisition campaigns across multiple channels (Facebook Ads, Google Ads, etc.).

  • Manage campaign budgets, monitor performance, and optimize towards KPIs such as CPI, ROAS, and retention.

  • Analyze user behavior from marketing data and generate insights to improve UA performance.

  • Conduct A/B testing on creatives, audience targeting, and bidding strategies.

  • Collaborate closely with product and design teams to develop high-performing creatives tailored to different markets.

  • Implement and optimize App Store Optimization (ASO) strategies to drive organic installs.

  • Prepare regular reports, evaluate campaign performance, and recommend improvements.

Yêu cầu
4. Requirements

  • Minimum 2 years of experience in performance marketing / user acquisition. Experience in mobile gaming industry is a strong plus.​

  • Proven track record of managing and optimizing campaigns on Facebook Ads and Google Ads.

  • Strong knowledge of ASO and synergy between paid and organic growth strategies.

  • Deep understanding of mobile gaming markets, especially casual and puzzle genres.

  • Strong analytical and problem-solving skills with data-driven decision-making.

  • Proactive, creative, and able to work under performance-driven pressure.

  • Good English communication skills for working directly with international clients/partners.​

Đãi ngộ
5. What We Offer

  • Competitive salary with 2 annual salary reviews.

  • Quarterly performance bonuses.

  • Flexible, dynamic, and collaborative working environment.

  • Working hours: 7.5 hours/day, Monday - Friday.

  • Comfortable pantry with coffee, soft drinks, snacks, and light meals.

  • Fun office activities including board games, foosball, football, and weekly badminton.

  • Long-term growth opportunities with a clear vision and roadmap.

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