Executive 2

6 days ago

Ho Chi Minh City, Ho Chi Minh, Vietnam FUJIFILM Business Innovation Full time $104,000 - $262,000 per year
Description

Graphic Communication Product Marketing Key Responsibilities:


• Understand Graphic Communication Market Segment, customer behaviors to promote suitable GTM Strategy.


• Understand the competitive landscape—SWOT analysis of our products.


• Collaborate with Sale HOD and Marcom to develop PR plan for GC Products


• Develop a marketing plan for Graphic Communication products with Graphic Communication Sales HOD & marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.


• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes. (ROI tracking)


• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.


• Understand and support our sales channels; train them on product knowledge, competitor comparison; develop internal tools and external collateral and teach them how and when to use it


• Analyze market trend to suggest Marcom team topic for PR contents.


• Localize material such as Brochures, CED, Sales Presentation from Regional offices.


• Work with SCM team for Forecasting Graphic Communication products by quarter, by month.


• Monitoring Graphic Communication pricing, update on system for any changes.


• Prepare Monthly, Half Year report to BOD & Regional Office.



Requirement


• 2+ years of product marketing experience with at least 1 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research).


• Proficient in productivity applications such as Microsoft Office.


• Comfortable using collaboration and CRM tools such as Salesforce.


• Exceptional ROI-tracking skills, able to prove what is –or isn't—working.


• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.


• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player


• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.


• Bachelor's degree in business or marketing.


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