Clinical Value Marketing Specialist

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

We advance science so that we all have more time with the people we love

• Drive the business through delivering right key messages to the right key stakeholders of the disease area in HCOs for the specific dedicated high clinical value product groups
• Increase awareness among HCPs to the expected level for the specific dedicated high clinical value product groups
• Build up key hospital network for responsible product groups

Your Opportunity

• Regularly monitor sales performance and follow up with sales team for the leads and demands that generate from clinical departments
• Develop and implement marketing plans for the responsible product group. Planning and execute all activities related to the Disease Area in charge
• Drive Roche's products through their lifecycle and supports their appropriate use, which includes but not limited to non-promotional and promotional activities and interactions in order to convey key clinical data and product information to HCPs such as face to face discussion with individual/group of HCPs, educational events, and advisory boards, sharing products' merits with HCPs in a truthful, factual, up-to-date, fair and balanced manner by relevant evidence and data
• Build a plan to develop and increase the level of understanding and awareness among HCPs for targeted product group
• Build and develop KOLs to engage and deliver the key messages
• Detailing product group in charge actively to ensure HCPs understand the role of Diagnostics and the intended uses of assays
• Planning and implementing the Group presentation to targeted clinicians
• Conducting the Hospital seminar for the assigned panels
• Develops and maintains good KOLs, KDMs and Clinician relationships with important and relevant personnel
• Pro-active and creative problem solving and handling objections or interpreted results for the difficult cases related to Roche's product within the assigned Disease Area
• Coordinate with PMs to roll-out the MKT plan including organizing Regional/ National congresses
• Support sales in the territory for MKT activities in the account based if needed
• Coordinate to roll-out marketing campaign
• Ensuring great experiences whenever stakeholders in the ecosystem engage with Roche employees, products and services

Who You Are

• Bachelor in Medical, Pharmacy, Biotech, Life Science or relevant industry
• Multi-national companies in a similar industry with sales experience at least 3 years is preferred
• Effective communication and interpersonal skill
• Customer Complaint Handling Skill
• Time Management Skill

Who we are

A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let's build a healthier future, together.

Roche is an Equal Opportunity Employer.