B2B Marketing Specialist

A - About Birdeye

Birdeye is the pioneer crypto intelligence company that focuses on empowering traders, builders and institutions with real-time and customizable blockchain data. Our growing product suite enables fair access to high-impact crypto intelligence and opportunities on Solana, Sui and major EVM chains:

• is the all-in-one trading data tool built for alpha traders that offers real-time price charts, smart money flows, undiscovered gems, and rich historical data across 300+ exchanges. Trusted by millions of users over the past few years, is the go-to platform for the winning minds.
• Birdeye Data Services (BDS) is a high-performance data provider that delivers real-time, accurate, and comprehensive on-chain data across tokens, wallets, trades, and protocols. From fast-moving startups to global leaders like Phantom, Raydium, Coinbase, and Bybit, BDS powers teams of all sizes with the data they need to build and scale confidently.

Birdeye has offices in Singapore and Hanoi:

• Singapore Office: 28 Genting Lane, #09-02 Platinum28, Singapore
• Hanoi Office: Floor 18, Office Tower T2, Heritage West Lake, 677 Lac Long Quan, Tay Ho, Ha Noi, Viet Nam

B - About the Role

The B2B Marketing Specialist will work within the Birdeye Data Services (BDS) team with supervision from the Growth & Marketing team.

This role will lead marketing activities that elevate our brand in the B2B data + Web3 ecosystem, plan and execute B2B marketing initiatives that elevate BDS's presence in the data and Web3 markets. This includes developing multi-channel campaigns, generating and nurturing leads, collaborating with Business Development and Product teams, and crafting messaging that resonates with technical and business stakeholders. The specialist will play a direct role in driving awareness, customer acquisition, and revenue growth.

Working location: Hybrid (Hanoi Office)

I - Your Responsibilities

1. Core Responsibilities

• Develop targeted B2B marketing strategies to build brand awareness and drive qualified leads across the Web3/data ecosystem.
• Plan and execute campaigns (digital, partner, content, event) to engage new lead sources and convert them into prospects and customers.
• Collaborate with the Product, BD/Sales and Design teams to align messaging, build assets, and ensure consistent go-to-market positioning.
• Manage lead generation channels and nurture sequences to maximize conversion from interest → opportunity → customer.
• Create high-quality content and thought leadership materials to strengthen brand credibility and consistently engage B2B target audiences across Web3 and data verticals.
• Develop case studies and customer success stories to equip the BD/Sales team with compelling proof points that accelerate conversions and build trust with prospects.
• Analyze marketing performance data and funnel metrics to assess ROI, identify improvement areas, and optimize future campaigns.
• Identify market trends, competitor activity, and buyer insights to recommend new positioning, tactics, and opportunities for differentiation
  .

2. Additional

• Represent Birdeye at industry events/webinars/partner forums to increase visibility, build relationships, and generate inbound interest.
• Contribute to refining the brand's voice and tone guidelines to ensure consistency across decentralized communities and social platforms.
• Contribute to the marketing operations infrastructure (CRM setup, automation workflows, reporting templates) to streamline future marketing efforts.

II - What You Bring

• A strong foundation in Data/Finance services or B2B SaaS marketing

, backed by
2–4 years of hands-on experience

, demonstrating solid understanding of B2B dynamics in data-driven industries.
- Experience engaging technical audiences

(product managers, engineers, technical decision-makers) with the ability to translate complex data infrastructure into clear business value.
- Practical exposure to blockchain/Web3 technologies

, enabling you to craft messaging that resonates authentically within the ecosystem.
- Hands-on capability in planning and executing multi-channel campaigns

(digital, partner, events) to drive lead generation and expand brand presence.
- A data-driven mindset with strong analytical skills

, allowing you to measure performance, optimize campaigns, and improve marketing ROI.
- Strong cross-functional collaboration skills

, especially working with Product, BD/Sales, and Design teams to ensure aligned go-to-market execution.
- Familiarity with CRM, marketing automation, and analytics tools

(e.g., HubSpot, Salesforce, Marketo, Google Analytics) to support scalable marketing operations.
- High adaptability and comfort operating in fast-paced, ambiguous environments

, typical of startup and Web3 dynamics.

III - What we offer

• Competitive salary (based on skills and experience) and benefits package.
• Hybrid work model - enjoy the flexibility of working remotely and in the office.
• Be a part of a passionate team building the future of crypto - we're not just colleagues, we're a tribe.
• A fast-paced environment with exciting challenges and opportunities to learn and grow.