VN-Content Strategist

About Us

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.

We are growing rapidly and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital commerce in SEA, and experience what it takes to drive a successful ecommerce business end to end.

Role Overview

We are seeking a (Mid-Senior) Content Strategist to manage content planning & creative development for our livestream and video content. This role will be responsible for driving content ideation, shaping brand storytelling, and crafting compelling narratives that enhance engagement, boost conversion, and sales for our brands.

The Content Strategists will collaborate closely with our Social KAMs and Brand teams to ensure all content aligns with brand guidelines and product priorities while staying ahead of trends and seasonal shifts

Key Responsibilities

• Content Ideation & Storytelling
• Develop content strategies, concepts, themes, and narratives for livestreams and videos.
• Write compelling & engaging scripts and storyboards for product showcases, livestreams, and in-house video formats.
• Craft compelling hooks, pacing, and storytelling formats that resonate with target audiences.
• Trendspotting & Benchmarking
• Conduct ongoing trendspotting across TikTok, Shopee, Lazada, and other online social media channels/platforms to identify viral mechanics and storytelling innovations.
• Research and analyze competitor content to find best practices and areas to improve and stand out.

• Actively suggest innovative formats, pacing methods, and strategies to enhance content performance.

• Content Alignment & Collaboration

• Work closely with Social KAMs and Brands to ensure all content aligns with brand voice, tone, messaging, and assortment priorities.
• Translate product priorities into content stories that emphasize benefits, unique selling points, and promotional hooks.
• Ensure consistent content quality across all livestreams and videos.
• Collaborate with the production team and hosts to turn scripts and creative ideas into reality.
• Present creative concepts and scripts confidently to stakeholders & brand for alignment and approval.

Key Requirements

• Experience & Competencies
• 1–4 years of experience in copywriting, content marketing writing, content creation & management.
• Ability to write scripts and storyboards for livestreams, short-form videos, or campaign storytelling.
• Strong creative writing skills with the ability to craft engaging and persuasive content.
• Proactively research emerging content formats.
• Basic understanding of performance metrics (e.g., ERR, engagement rate, conversion, CTR) and how to leverage data insights to enhance content strategies & storytelling.
• Comfortable collaborating with cross-functional teams and balancing creative ideas with business objectives.
• Comfortable working in a fast-paced, high-growth environment.
• Strong understanding of online sales, ecommerce platforms, and online consumer behavior, including platform-specific shopping journeys, sales campaigns, and promotional triggers.
• Others:
• English proficiency is an advantage.

What we offer:

• Excellent and competitive compensation package
• Professional and open international working environment – culturally integrating the best of all cultures to take the best of each and ensure we build an energetic, commercial, and fun working atmosphere.
• You are one of the pioneers of a new and cutting edge Intrepid product underpinned by strong tech. You have a key position in the Intrepid Insights team working on a unique product solving complex data challenges.
• Ample opportunity for personal and professional development, both on the job and through regular training (Ecommerce topics, technical skills, soft skills and leadership training) made available on our proprietary learning platform Intrepid University
• You will work with many brilliant co-workers who are movers and shakers of the industry, as well as with leading brand and ecosystem partners across all categories to shape their presence across all ecommerce platforms in the years to come, and will have a broad view on the latest developments in the South East Asian e-commerce ecosystem

Note: we will not be accepting any unsolicited resumes or CVs from headhunting or recruitment agencies at this point. Any CVs or profiles shared with us will not be entertained, and in the event of dispute, Intrepid will not be liable for any material compensation to third parties