digital marketing executive

2 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Phuc Sinh Consumer Full time ₫1,020,000 - ₫12,000,000 per year

[PHUC SINH CONSUMER - K COFFEE]

DIGITAL MARKETING EXECUTIVE - FMCG / F&B

Working Hours:

  • Monday to Friday: 8:00 - 17:00
  • Saturday: 8:00 – 13:00

MAIN DUTIES & RESPONSIBILITIES

1. Develop & Manage Digital Marketing Plans

  • Build and implement digital communication plans for products, promotions, and brand campaigns aligned with the company's overall marketing strategy.

2. Execute Advertising Campaigns on Digital Platforms

  • Plan, monitor, and optimize ad performance for products/services across online channels such as Facebook, Google, Zalo, TikTok, etc.

3. Coordinate Content Development

  • Work closely with the Social Content Marketing team to produce and manage digital content that aligns with campaign objectives and brand tone.

4. Implement Brand Campaigns

  • Organize and manage integrated brand communication activities through SEO, Ads, Email Marketing, Mobile Marketing, Social Media, E-commerce, and Affiliate channels — from planning to execution and performance evaluation.

5. Update & Optimize Techniques

  • Regularly update knowledge on digital tools, technical standards, and advertising policies across platforms to optimize content, visuals, and campaign effectiveness.

6. Explore New Channels

  • Research and propose new digital channels to enhance reach and audience engagement.

7. Cross-Department Collaboration

  • Coordinate with Marketing, Brand, Trade, and Sales teams to ensure smooth campaign execution and quality alignment.

8. Trend Tracking & Application

  • Stay up to date and apply the latest trends in Digital Marketing to enhance campaign creativity and efficiency.

9. Reporting & Task Completion

  • Complete assigned tasks and provide performance reports to the line manager in a timely manner.

REQUIREMENTS

Experience:

  • Minimum 3 years of working experience in Digital Marketing, preferably within the FMCG industry.

Technical Knowledge:

  • Solid understanding of SEO, Google Analytics, and digital campaign optimization.
  • Experience in building content and campaigns following SEO standards; ability to plan, analyze, and interpret data reports.

Adaptability & Learning:

  • Willingness to learn and quickly adopt new platforms, tools, and digital technologies.

Time & Project Management:

  • Strong ability to manage multiple projects simultaneously, ensuring timely delivery and continuous progress tracking.

Problem-Solving Skills:

  • Analytical and proactive in identifying challenges and proposing effective solutions.

Personal Attributes:

  • Proactive, detail-oriented, responsible, creative, and passionate about digital marketing.
  • A team player with a positive attitude, able to thrive in a fast-paced working environment.

BENEFITS

  • Competitive salary based on experience and skills (probation salary at 85%).
  • Full social insurance in compliance with local labor laws.
  • Free lunch and fruit; monthly birthday celebrations.
  • Workplace: 246–248 Vo Van Kiet, Cau Ong Lanh Ward, Ho Chi Minh City.
  • Working hours: Monday to Friday & Saturday morning.

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