Junior/Senior Brand

2 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Lixibox Full time

Lixibox
is a full-stack one-stop omni-channel solution for luxury affordable brands to reach GenZ consumers in Vietnam, one of the fastest growing regions in the world. We focus on optimizing operation by leveraging an in-house agency and the in-house technology solutions to bring the most effective brand launching that would benefit the end consumers.

I. RESPONSIBILITIES:

Product Launches & Campaigns
:

  • Execute launch strategies for new products, including pre-launch hype, social media engagement, and influencer marketing.
  • Assist in developing and refining product positioning and messaging for various target audiences and marketing channels.

Content Creation & Management:

  • Develop and execute content marketing strategies to promote products, including KOL/KOC management, social media content.
  • Collaborate with designers and other creative team members to produce high-quality content materials.
  • Manage content calendars and ensure consistent content delivery across channels.

Market Research & Analysis
:

  • Conduct market research to understand customer needs, competitor activities, and industry trends.
  • Analyze customer feedback and data to identify product improvement opportunities.

Collaboration & Communication
:

  • Work effectively with cross-functional teams, including product management, sales, and customer success to ensure alignment and effective collaboration on marketing initiatives.
  • Contribute to a positive and collaborative work environment.

Reporting: Provide regular reports on key performance indicators (KPIs) and campaign effectiveness.

II. REQUIREMENTS:

  • Data-driven mindset, result oriented mindset.
  • Eager to learn, ability to adapt in the fast-moving environment.
  • Passionate to work in the Health & Beauty industry.
  • Good communication skill, stakeholder management & task management.

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