Senior Brand Manager

BAT is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey

BAT VIETNAM IS LOOKING FOR A MARKETING DEPLOYMENT MANAGER

SENIORITY LEVEL: Management Level

FUNCTION: Marketing

SALARY RANGE: Competitive market salary + Bonus scheme + Excellent benefits

LOCATION: Ho Chi Minh City, Vietnam

ROLE POSITIONING AND OBJECTIVES

Reports to: Senior Marketing Deployment Manager

Reporting Level: Manages Self

WHAT YOU WILL BE ACCOUNTABLE FOR

• Deploy & Evaluate Brand Campaigns, including but not limited to New Product Launches, Brand Equity Campaigns, Product Enhancements projects
• Manage brand house performance through monitoring market info insight, Brand Health, RA, Sales data analysis, and propose action plan.
• Manage & propose full year Graphic Health Warning approach by relevant SKUs
• Deploy Productivity & Optimization Initiative.
• Manage budget for Brand House.

PEOPLE:

• Facilitate cross-functional meetings and discussions to address challenges and capitalize on opportunities for alignment and efficiency.
• Facilitate flawless communication and collaboration between Marketing deployment and various departments, ensuring cohesive execution of brand initiatives that align with interpersonal goals.
• Champion self-development and cultivate a deep understanding of brand strategies.
• Cultivate a culture of continuous learning through informative sharing and feedback sessions.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Brand Portfolio Management: Understand fundamental brand & portfolio management principles, able to independently analyze various sources of internal & external data to provide actionable insights.
• Understand Vietnam retail landscape, designs & implement effective brand campaigns / shopper marketing campaigns, with clear linkage to overarching business strategy, integrating consumer insights.
• Able to Provides insights that directly influence marketing campaigns, product development, or trade strategies by aligning consumer behavior with business opportunities.
• Deep, strategic understanding of market dynamics, economic indicators, and global trends. Has a holistic view of the business, including supply chain, distribution channels, and customer insights. Drives the development and implementation of innovative commercial strategies.
• Master stakeholder management, with a nuanced understanding of complex stakeholder landscapes and strategic relationship building; Exhibit leadership and charisma in stakeholder interactions; inspire trust and fosters long-term, impactful relationships.
• Ability and willingness to champion learning, psychological safety, 360 feedback within and outside marketing team
• Candidates of University graduate with solid academic results, preferably in Marketing management are encouraged to apply.
• Minimum 5-year experience in Trade Marketing in a sizeable FMCG company (preferable an MNC) in senior managerial roles
• Required languages are English and Vietnamese

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women's Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business