Email Marketing Manager
6 days ago
Email Marketing Manager – STERRY Limited
Join a dynamic growth marketing agency where precision meets creativity
At STERRY, we're not your average marketing agency—we're the rocket fuel behind crowdfunding and e-commerce success. Since day one, we've helped clients generate over $100 million in trackable online revenue through strategies rooted in measurable performance.
We're looking for a results-driven Email Marketing Manager to lead our multi-market email and SMS marketing efforts. This role is ideal for a detail-oriented marketer with hands-on experience in campaign strategy, content creation, and performance optimization. If you thrive on driving engagement, improving conversions, and managing multiple markets, we want to meet you.
About the Role
As our Email Marketing Manager, you'll oversee the planning, execution, and optimization of email and SMS campaigns across several regions. You'll collaborate closely with creative, PR, and e-commerce teams to deliver consistent, on-brand messaging that converts. This position is fast-paced and performance-oriented, offering the opportunity to work with international markets and cutting-edge marketing tools.
Key Responsibilities
- Develop and manage email and SMS marketing campaigns across multiple markets (US, CA, AU, UK, INT, HK, KR).
- Maintain the email marketing calendar and align all campaigns with active promotions.
- Write, edit, and optimize email and SMS copy to drive engagement and conversions.
- Coordinate with the graphic designer and clients for creative approvals.
- Set up, test, and schedule campaigns using Klaviyo (email) and Postscript (SMS).
- Request and manage weekly campaign assets for all local stores.
- Implement and schedule weekly email campaigns (3–4x per week for global markets; 3x per week for HK & KR).
- Plan and execute monthly promotional campaigns and collaborate with Wunderkind on promotions and A/B testing.
- Develop and optimize automated email flows, sign-up forms, and pop-ups.
- Work with internal teams on wholesale and PR-related email campaigns.
- Monitor and manage customer reviews, including removing negative feedback when appropriate.
- Coordinate with Shopify for email promotions and discount codes.
- Track and analyze Optimonk sign-ups and campaign performance.
- Send daily performance reports and maintain the Instagram Story content calendar.
- Conduct A/B testing on email flows and Optimonk forms for continuous improvement.
- Refine audience segmentation for better targeting and results.
- Perform ad hoc marketing and reporting tasks as needed.
What We're Looking For
Essential Requirements:
- 2–3 years of experience managing email and SMS marketing campaigns (preferably in e-commerce or D2C).
- Proficiency with Klaviyo, Postscript, Shopify, Wunderkind, and Optimonk (or similar tools).
- Strong copywriting and editing skills with an eye for brand tone and conversion-focused messaging.
- Proven experience with A/B testing, audience segmentation, and campaign analytics.
- Excellent project management skills—able to handle multiple campaigns and markets simultaneously.
- Strong analytical mindset and attention to detail.
Personal Qualities:
- Highly organized and proactive, with a focus on measurable results.
- Creative thinker with excellent communication and collaboration skills.
- Comfortable managing multiple stakeholders and timelines.
- Adaptable to a fast-paced, remote work environment.
What We Offer
- Competitive compensation package
- Full remote flexibility
- Opportunity to work with international brands and markets
- Collaborative and innovative marketing environment
- Career growth and learning opportunities in performance marketing
Ready to Apply?
Submit your resume and a short cover letter highlighting your email and SMS marketing experience through our Jazz HR portal. Only qualified candidates will be contacted.
STERRY Limited is an equal opportunity employer committed to diversity and inclusion.
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