Campaign and Content Specialist
2 days ago
Job description:
• Promotional campaigns (30%)
Ideate, optimize and execute marketing campaigns.
Explore and experiment new marketing channels (PR/ Influencers/ SEM/ Social/ Partners/ Online or Offline events).
• Content (30%)
Work with product and content team to create and localize content, such as customer case studies, client testimonies, blog content, co-partnership content, social media content across channel mix.
• Website (20%)
Work with website team to copywrite and optimize landing pages for channel mix and campaigns.
• CRM (20%)
Work with CRM lead to drive and optimize email marketing campaigns and full-funnel email journeys for VN markets.
Requirements:
• Proven experience of at least 3 years in marketing and/or partnership role, preferably in the fintech or e-commerce industry.
• Strong numerical & analytical skills to turn data into business insights and plans.
• Excellent communicator, both verbal and written English.
• Highly collaborative & team orientated.
• Proactive, results-oriented, with project management skills and ability to meet deadlines.
• Thinking 'Customer first', and empathetic towards the customers' pain points and challenges.
• Thrive in a fast-paced working environment and openness to changes.
• Comfortable working in a cross-cultural working environment and a VN local culture lover.
• Fluent in English.
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