Head of Strategic Programs

ABOUT GEEK Up

GEEK Up is a
Trusted Product Partner

collaborating with Digital Innovators to craft pioneering digital solutions. We specialize in
end-to-end product development

, from strategic consulting to building dedicated product teams, always focusing on creating impactful products. Our core belief is in the power of the
Product Mindset

and
Agile adaptation

within a
Co-Creation Partnership Model (CC Model)

.

ABOUT THE JOB

We are seeking a
Head of Strategic Programs & Event Demand Generation

who is visionary and results-driven to lead our B2B Lead Generation strategy. This role holds primary accountability for owning the entire
"Digital Product in Action" (DPA) Workshop Series

.

This senior position acts as the
Program Owner

for the entire DPA workflow, responsible for
planning, organizing, and executing the end-to-end process

for our "Digital Product in Action" workshop series (e.g., similar to ). The core goal is to translate
thought leadership

into high-quality enterprise sales opportunities, enhance brand equity through strategic communication, and align all activities from initial business targeting to post-event lead conversion.

KEY RESPONSIBILITIES

You will manage the entire DPA Lead Generation Business Model across all stages to ensure strategic rigor and maximum conversion rate:

Pre-Event Strategy

• Targeted Business Definition:

Collaborate closely with Product Development and Sales teams to
identify target businesses suitable for our product solutions

.
- Audience Research & Content Strategy:

Conduct in-depth research to
identify key contacts and potential partners

, and simultaneously
determine the optimal topic/inspiration

for engagement.
- Speaker & Target Guest Selection:

Select and invite main guest speakers

as well as key target members of the audience.
- In-Depth Content Preparation:

Ensure the Product Solution ("Inspiration") content is meticulously prepared and
aligned with the identified target Enterprise audience

.
- DPA Communication (Promotion):

Drive multi-channel promotional efforts (
Online & Offline

) to attract and invite attendees.

During the Event

• Session Facilitation:

Oversee and participate in high-interaction session formats, including
Group discussion

and
F2F discussion

, to maximize prospect engagement and traction.
- Content Delivery:

Lead or supervise the
Sharing inspiration

session related to the product solution, ensuring strong, insightful, and highly applicable content delivery.
- Initial Lead Classification:

Initiate the
Classify lead

process immediately during the event based on direct engagement metrics and participant interest levels.

Post-Event

• Final Audience Classification:

Classify the audience

based on pre-defined personas to prepare for the Sales team.
- Lead Nurturing:

Manage the
Follow-up prospect or lead

process through targeted, value-driven communication (email campaigns, personalized outreach) to guide prospects toward sales-readiness.
- Performance Analysis & Improvement:

Set, track, and analyze KPIs for all DPA stages and Demand Generation campaigns (e.g., Attendance Rate, Lead Volume, Lead Quality, Conversion Rate, ROI), using data to
continuously optimize the strategy and content

for subsequent DPA programs.

REQUIREMENTS

• 5+ years of experience

in
B2B Demand Generation or Strategic Marketing/Communications

, with a clear focus on event-based lead creation.
- Demonstrated expertise in Strategic Communications (PR/Brand)

, combined with a strong,
hands-on program ownership

background, managing projects from initial strategy to post-conversion follow-up.
- Proven track record

of managing and optimizing full-funnel programs/events to generate high-quality enterprise prospects.
- Deep understanding of the digital product space

is essential for effective content collaboration ("Inspiration" and "Product Solution").
- Exceptional written and verbal communication skills in both English and Vietnamese

for engaging C-level audiences. Strong analytical skills, with proficiency in marketing automation tools and CRM systems, preferred.
- Must be a
strategic, proactive, and highly organized leader

capable of driving complex, high-priority programs and demonstrating clear ROI.