Content Specialist

Summary

Golden Owl Digital (GODI) - a member of Golden Owl Corporation - is seeking a highly creative and detail-oriented
Content Specialist
to join our journey of becoming one of Southeast Asia's top SEO & Ads agencies.

In this role, you will contribute to developing and delivering high-quality content across various digital platforms, supporting multi-market campaigns for both local and international clients. This position is ideal for individuals with strong writing skills and a passion for digital content who are eager to grow in a dynamic, English-first agency environment.

What You Can Expect

• Join a fast-growing Digital Marketing agency in Southeast Asia, collaborating with global clients across various sectors, such as startups and enterprises in Singapore, Australia, and Europe.
• Direct involvement in content creation for multi-market campaigns.
• Be part of a dynamic, highly skilled team focused on innovation and quality delivery.
• Enjoy a clear path for personal and professional development through on-the-job training, mentorship programs, and participation in workshops and seminars.

Your Responsibilities

1. Content Strategy & Planning

• Develop content plans and monthly content calendars based on campaign objectives, audience insights, and brand positioning.
• Conduct research on competitors, industry trends, and user behaviors to propose strategic content directions.
• Collaborate with SEO, Creative, and Media teams to ensure content is integrated into overall digital strategies.

2. Multiplatform Content Creation & Optimization

• Produce high-quality
  short-form content
  (social posts, ad copy, email content, scripts).
• Write
  long-form content
  (blogs, landing pages, case studies, newsletters, whitepapers, and website copy).
• Ensure all content aligns with brand voice, messaging consistency, and channel best practices.
• Optimize content for clarity, conversion, SEO, and platform compatibility.
• Conduct A/B testing for messaging, formats, and visual-copy combinations.

3. Creative Concepting, Ideation

• Co-develop creative ideas and storytelling concepts for campaigns, launches, and brand activities.
• Participate actively in brainstorming sessions and provide strong creative recommendations.
• Transform abstract briefs into clear, compelling creative content directions.

4. Cross-team Collaboration

• Work closely with Designers, SEO, Digital, and Account Team to deliver campaigns that meet both creative and performance goals.
• Support the Account in preparing presentations and campaign proposals.

Requirement

Must have

• 2-3+ years of relevant experience in content writing or creative production (agency preferred).
• Strong command of both English and Vietnamese writing.
• Ability to produce both short-form and long-form content.
• Strong research skills and attention to detail.
• Ability to work under pressure and manage multiple tasks.
• Creative mindset with strong storytelling skills.
• Client-focused mindset: Dedicated to understanding client goals and delivering measurable results.

Nice to have

• Familiarity with SEO and keyword optimization.
• English proficiency (IELTS 6.5+ or equivalent).
• Basic design or video understanding (Canva, Figma, CapCut).
• Experience working with both domestic and international markets.

What we offer

• Clear growth path with mentorship and leadership opportunities.
• Semi-annual performance reviews with salary adjustments.
• 12+ days of annual leave, allowances (lunch, parking).
• Monthly team-building & company trip.
• Monthly birthday gifts for staff.
• Company-sponsored social events and gatherings.
• Regular training and knowledge-sharing sessions.
• Private health check-ups
• Exposure to international clients and global SEO challenges.